Performance Marketing Services in India: Google, Meta & Marketplace Ads Paid on Results You Can Measure (2026)
DM360 runs performance marketing services for Indian businesses that want leads, sales and app installs, not vanity reach. We plan, launch and scale Google Ads, Meta Ads, LinkedIn, YouTube, Amazon, Flipkart and quick-commerce campaigns, fix tracking first, and report every rupee against cost per lead, CAC and ROAS. Packages from ₹24,999/month + GST, delivered online to brands in all major Indian cities.
- ✓ Audit in 3 working days
- ✓ You own every ad account & pixel
- ✓ No guaranteed-ROAS gimmicks
- ✓ English, Hindi, Telugu, Tamil + 4 more languages
What are performance marketing services?
Performance marketing services are paid digital advertising services where the agency plans, runs and optimises campaigns against a measurable business action, such as a lead, sale, app install or booked call, and reports results as cost per lead (CPL), cost per acquisition (CPA) and return on ad spend (ROAS). In India they usually cover Google Ads, Meta Ads, LinkedIn, YouTube, marketplace ads, conversion tracking and landing-page optimisation, priced from about ₹15,000 to ₹2,00,000+ per month in management fees plus ad spend and 18% GST.
On this page
- What our performance marketing services include
- Performance vs digital vs brand marketing
- Cost of performance marketing services in India
- DM360 packages
- Free budget & ROAS planner
- Which channel for which goal
- Tracking, attribution & KPIs
- Our 8-step, 90-day process
- Industry playbooks for India
- Serving all of India from Hyderabad
- Indian compliance rules for ads
- How to choose an agency
- AI in campaigns & AI search
- Myths vs facts
- FAQs (incl. Hindi, Telugu, Tamil)
What our performance marketing services include
Most Indian agencies sell “performance marketing” as Google Ads plus Meta Ads. Real performance work also needs tracking, landing pages, creative testing and CRM feedback, because without them the ad platforms optimise for the cheapest form-fill instead of a customer who pays. Here is everything DM360 can run for you, with standalone “from” prices for businesses that only need one piece.
Google Search & AI Max campaigns
High-intent keywords, negative lists, responsive search ads, AI Max for Search where it lifts qualified conversions, and lead-quality signals fed back to bidding. Related: PPC management.
From ₹12,000/mo + GSTPerformance Max & Shopping
Feed optimisation in Merchant Center, asset groups by margin tier, brand exclusions and search-term insights so PMax does not just buy your own brand traffic.
From ₹15,000/mo + GSTMeta Ads (Facebook & Instagram)
Advantage+ sales and leads campaigns, instant forms with qualifying questions, click-to-WhatsApp ads, creative testing every week, Conversions API. Related: Meta ads agency.
From ₹12,000/mo + GSTYouTube & Demand Gen
Shorts and in-stream video built for action, Demand Gen for Discover and Gmail inventory, view-through measured carefully.
From ₹10,000/mo + GSTLinkedIn lead generation
Account and job-title targeting, document and lead-gen form ads, offline conversion import from your CRM for B2B pipeline. Related: LinkedIn marketing services.
From ₹15,000/mo + GSTAmazon, Flipkart & quick-commerce ads
Sponsored Products/Brands, Flipkart PLA, and Blinkit, Zepto and Swiggy Instamart ads with TACoS (total advertising cost of sale) control.
From ₹15,000/mo + GSTClick-to-WhatsApp & lead nurture
Ads that open a WhatsApp chat, auto-replies, qualification flows and API templates so leads are answered in minutes. Related: WhatsApp Business API pricing.
From ₹8,000/mo + GSTLanding pages & CRO
Fast, mobile-first landing pages, A/B tests, form-field reduction, trust blocks and heatmaps (Microsoft Clarity).
From ₹14,999 one-time + GSTTracking & analytics setup
GA4, Google Tag Manager (web + server-side), enhanced conversions, Meta Conversions API, Consent Mode v2, offline conversion import.
From ₹9,999 one-time + GSTCreative production for ads
Static, carousel and Reels/Shorts ad creatives in English, Hinglish and regional languages, tested in batches.
From ₹10,000/mo + GSTRemarketing & retention
Audience and catalogue retargeting, email and WhatsApp win-back flows to lift repeat purchase and lower blended CAC. Related: email marketing strategy.
From ₹8,000/mo + GSTAffiliate & influencer performance
Affiliate networks and creator whitelisting (partnership ads) paid on sales, with ASCI-compliant disclosures.
From ₹12,000/mo + GSTStandalone prices are management fees only; ad spend is paid directly by you to Google, Meta or the marketplace. Bundled packages are cheaper, see packages.
Performance marketing vs digital marketing vs brand marketing
Performance marketing is a part of digital marketing. The difference is what you pay for and how success is judged. If you want the full theory, read our guide on what is performance marketing and performance marketing vs digital marketing.
| Factor | Performance marketing | Digital marketing (umbrella) | Brand marketing |
|---|---|---|---|
| Main goal | Leads, sales, installs, bookings | All online goals: reach, traffic, leads, sales | Awareness, recall, preference |
| You pay for | Clicks, impressions or actions, optimised to a conversion | Mix of paid and organic work | Reach, frequency, sponsorships |
| Key metrics | CPL, CPA, ROAS, CAC, MER | Traffic, rankings, engagement plus conversions | Brand lift, search volume, share of voice |
| Speed | Days to weeks | Weeks (ads) to months (SEO) | Months to years |
| Typical channels | Google, Meta, LinkedIn, YouTube, Amazon, Flipkart, Blinkit, affiliates | SEO, social, email, content, ads | TV, OTT, outdoor, influencers, PR |
| Risk | Burns budget fast if tracking or offer is weak | Spread across channels | Hard to attribute |
When should an Indian business choose performance marketing services?
- You can define a conversion worth paying for: a qualified lead, a paid order, a booked site visit, a demo, an app install that reaches a key event.
- You know (or can estimate) your margin, average order value or lead-to-customer rate, so a target CPA or ROAS can be set.
- Your website or WhatsApp can actually handle and close the demand ads create.
- You can commit a test budget for at least 60–90 days so the algorithms exit the learning phase.
When it is not the right first step
If nobody searches for your category yet, or your landing page converts below 1%, start with offer, positioning and conversion fixes. Spending more on ads only scales a leak. Our digital marketing services in India page covers SEO, content and brand work that pairs with paid campaigns.
How much do performance marketing services cost in India?
Expect two separate costs: the management fee you pay the agency and the ad spend you pay Google, Meta or the marketplace. In 2026 most Indian businesses pay a management fee of roughly ₹15,000–₹2,00,000+ per month, plus a working ad budget of ₹30,000 to several lakh per month. The ranges below are DM360 planning estimates from public agency rate cards and our own quotes; they are not guarantees.
Market rate card: who charges what
| Provider type | Typical monthly fee (INR) | What you usually get |
|---|---|---|
| Freelancer | ₹8,000–₹30,000 | One or two platforms, basic reporting, limited creative |
| Small agency | ₹15,000–₹50,000 | Google + Meta, monthly report, a few creatives |
| Mid-size agency | ₹40,000–₹1,50,000 | Multi-channel, CRO, creative team, weekly reporting |
| Large / D2C specialist | ₹1,00,000–₹5,00,000+ or 8–15% of spend | Full funnel, marketplaces, analytics, dedicated pod |
| In-house team | ₹1.2–₹3 lakh+ salaries | Full control; hiring, tools and training are on you |
The 5 pricing models Indian agencies use
1. Fixed monthly retainer
A flat fee for an agreed scope. Predictable, and the agency has no incentive to inflate your spend. Best for budgets under ₹5 lakh/month.
2. Percentage of ad spend
Usually 10–20% of monthly media. Scales with work, but watch for agencies that push spend up to grow their fee. Ask for a cap.
3. Hybrid (retainer + % above a threshold)
A base fee that includes spend up to a limit, then a smaller percentage above it. This is what DM360 uses: it stays fair at both small and large budgets.
4. Pay per lead or pay per sale (CPL / CPA)
You pay only for results. Sounds ideal, but agencies price the risk in, often chase low-quality leads, and sometimes use their own ad accounts, so you lose the data. Use it only with strict lead-quality rules and your own accounts.
5. Revenue share
A share of attributed sales. Works for some D2C brands with clean tracking; disputes over attribution are common.
GST and TDS on performance marketing services
Agency management fees attract 18% GST (SAC 998361, advertising services). Ad spend billed by Google India and Facebook India Online Services also carries 18% GST on the invoice. A GST-registered business can usually claim input tax credit (ITC) on both. The 6% equalisation levy on online ads was abolished from 1 April 2025. If you deduct TDS on our fee, it falls under Section 393 of the Income-tax Act, 2025 (the successor to old Section 194C), typically 1% for an individual/HUF payee or 2% for others. Confirm with your CA.
Worked example (Growth plan, ₹3,00,000 monthly ad spend)
| Line item | Amount (₹) |
|---|---|
| DM360 Growth fee (includes up to ₹5,00,000 spend) | 49,999 |
| GST on fee @18% | 9,000 |
| Ad spend paid to Google + Meta | 3,00,000 |
| GST on ad spend @18% (on platform invoices) | 54,000 |
| Cash out this month | 4,12,999 |
| Less ITC on fee + ad spend (if eligible) | −63,000 |
| Net cost after ITC | 3,49,999 |
| TDS you deduct on fee (2% example) | 1,000 (deposited with govt.) |
Illustrative only. Your CA should confirm ITC eligibility and TDS rate for your entity.
DM360 performance marketing packages (INR, 2026)
Published prices, no “call for quote”. All plans run in your ad accounts, include tracking set-up and need a 3-month minimum because ad algorithms need time to learn. GST at 18% is extra.
Launch
For local businesses and new brands testing paid growth.
- Ad spend managed: up to ₹1,50,000
- 2 channels (e.g. Google Search + Meta)
- GA4, GTM & Conversions API set-up
- 8 ad creatives/month
- 1 landing-page optimisation
- Fortnightly report + monthly call
Growth
For D2C, real estate, education and B2B teams scaling leads or sales.
- Ad spend managed: up to ₹5,00,000
- Up to 4 channels incl. YouTube or LinkedIn
- Server-side tracking + offline conversion import
- 20 creatives/month incl. Reels/Shorts
- Monthly CRO tests
- Weekly report + live Looker Studio dashboard
Scale
For brands spending ₹5–12 lakh+ across ads and marketplaces.
- Ad spend managed: up to ₹12,00,000
- All channels incl. Amazon, Flipkart, quick-commerce
- Incrementality tests & MER/POAS reporting
- 40 creatives/month, 2 languages
- Dedicated strategist + weekly call
- 12% of spend above ₹12 lakh
Spend above a plan's limit is billed at 12% of the extra spend. Ad spend is paid directly by you to each platform; we never mark it up.
Free performance marketing budget & ROAS planner
Enter your monthly ad budget and business numbers. The planner shows the DM360 plan that fits, your all-in monthly cost with GST, an expected lead range for your industry and the ROAS you need just to break even.
Plan your budget
CPL and conversion ranges are DM360 planning estimates for Indian campaigns in 2026, not promises. Real results depend on offer, creative, landing page and sales follow-up.
How the break-even ROAS is calculated
Break-even ROAS = 1 ÷ gross margin. At a 45% margin you need ₹2.22 of revenue for every ₹1 of ad spend just to cover product cost and the ad. Add your fee, payment-gateway, shipping and RTO costs and the real target is higher, which is why we set targets on profit (POAS), not on a headline ROAS.
Which performance marketing channel fits your goal?
Good performance marketing services start with the buyer, not the platform. Use this table to see where Indian customers in your category are most likely to convert.
| Your goal | Best first channel | Add next | Main KPI |
|---|---|---|---|
| Leads for a local service | Google Search + Local | Meta click-to-WhatsApp | Cost per qualified lead |
| Real estate site visits | Google Search (locality terms) | Meta lead forms + YouTube walkthroughs | Cost per site visit |
| D2C online sales | Meta Advantage+ sales | Google PMax + Shopping, marketplaces | ROAS, MER, CAC |
| B2B / SaaS demos | Google Search (problem terms) | LinkedIn lead-gen forms | Cost per SQL, pipeline |
| App installs | Google App campaigns | Meta app ads | Cost per key in-app event |
| Admissions / coaching | Meta lead forms + Google Search | YouTube, remarketing | Cost per counselling call |
| Marketplace sales | Amazon / Flipkart sponsored ads | Quick-commerce ads | TACoS, ACoS |
Google Ads for intent you can capture now
Search catches people already looking: “flats in Kokapet”, “CA near me”, “best CRM for small business”. Performance Max and Demand Gen add YouTube, Discover, Gmail and Maps reach. For a full comparison of the two biggest platforms, read Google Ads vs Meta Ads.
What we do differently on Google
- Feed lead quality back into bidding with offline conversion import, so Smart Bidding chases customers, not form spam.
- Separate brand and non-brand campaigns so you see true new-customer cost.
- Use Hindi, Telugu or Tamil ad copy where search behaviour supports it.
Meta Ads to create demand at scale
Facebook and Instagram reach buyers before they search. Reels-first creative, instant forms with qualifying questions and click-to-WhatsApp ads work especially well in India. See our Meta ads agency page and the Meta ads cost in India guide for costs.
LinkedIn for B2B pipeline
Costlier per click but precise by company, seniority and industry. We measure it on pipeline and closed revenue from your CRM, never on cost per click.
Marketplace and quick-commerce ads
For FMCG, beauty, electronics and food brands, Amazon, Flipkart, Blinkit, Zepto and Swiggy Instamart ads often beat website ads because the checkout friction is zero. We manage them on TACoS so ads grow organic rank, not just paid sales.
Affiliates, influencers and partnership ads
Pay-on-sale affiliates and creator whitelisting extend reach at a known cost. Every creator post needs a clear ASCI disclosure label.
Tracking, attribution and the KPIs we report
Most failed campaigns we audit do not have an ad problem; they have a measurement problem. Duplicate conversions, missing Conversions API, no lead-quality feedback and blocked cookies make platforms optimise for the wrong thing. That is why every DM360 engagement starts with tracking.
Our tracking stack
- Google Analytics 4 with key events mapped to business actions
- Google Tag Manager, web and server-side containers
- Google Ads enhanced conversions and offline conversion import
- Meta Pixel plus Conversions API with event deduplication
- Consent banner and Google Consent Mode v2, aligned with India’s DPDP rules
- CRM integration (Zoho, LeadSquared, HubSpot, Salesforce, Sell.Do) to send back qualified and closed stages
- Looker Studio dashboard you can open any time
KPI formulas we use (and you should ask any agency for)
| KPI | Formula | Why it matters |
|---|---|---|
| CPL | Ad spend ÷ leads | Cost of a raw enquiry |
| Cost per qualified lead | Ad spend ÷ leads your sales team accepts | Filters out junk and duplicates |
| CPA / CAC | (Ad spend + fees) ÷ new customers | What a paying customer really costs |
| ROAS | Revenue from ads ÷ ad spend | Platform-level efficiency |
| MER (blended ROAS) | Total revenue ÷ total marketing spend | Cuts through attribution overlap |
| POAS | Gross profit from ads ÷ ad spend | Profit, not just revenue |
| Break-even ROAS | 1 ÷ gross margin | Minimum ROAS to avoid losing money |
| LTV : CAC | Customer lifetime gross profit ÷ CAC | Healthy at 3:1 or better for most models |
| CAC payback | CAC ÷ monthly gross profit per customer | How fast ad money comes back |
Attribution: why platform numbers never match
Google and Meta each claim credit for the same sale. We report platform numbers, GA4 numbers and your actual bank or CRM numbers side by side, and judge success on MER and CAC. At Scale level we run geo or holdout tests to measure true incremental lift.
How DM360 delivers performance marketing services: our 8-step, 90-day process
A transparent rollout you can track week by week. Every step happens in your own accounts with shared access.
Free audit and goal-setting (days 1–3)
We review your ad accounts, tracking, landing pages and CRM, then agree one north-star metric and a target CPL, CAC or ROAS based on your margins.
Tracking fixes (week 1)
GA4, GTM, Conversions API, enhanced conversions, consent mode and CRM feedback go live before we scale a single rupee.
Offer and landing page (week 1–2)
We sharpen the offer, build or fix a mobile-first landing page and set up WhatsApp or call routing so leads are answered fast.
Campaign build (week 2)
Account structure by intent and margin, audiences, negative keywords, product feeds and 10–20 first creatives.
Launch and learning phase (weeks 2–5)
Controlled budgets, daily checks for wasted spend, no major edits while algorithms learn.
Creative and CRO testing (weeks 4–10)
Weekly creative batches, landing-page A/B tests and audience tests; losers are cut, winners get budget.
Scale what works (weeks 8–12)
Budgets rise 20–30% at a time on campaigns hitting target, new channels added only when the first one is profitable.
Report, review and plan next quarter (day 90)
A clear review of spend, leads, customers, CAC and revenue, and a 90-day plan for the next stage.
What results to expect, and when
| Timeline | What usually happens |
|---|---|
| Week 1–2 | Tracking fixed, first campaigns live, first leads or orders |
| Week 3–6 | Learning phase ends, CPL/CPA starts to stabilise, junk sources cut |
| Month 2–3 | Creative winners found, costs fall, budget scaled on profitable campaigns |
| Month 4–6 | Second and third channels added, retention flows lift blended CAC |
| Month 6+ | Predictable pipeline; incrementality testing guides budget mix |
Performance marketing playbooks for Indian industries
A ₹500 lead can be cheap for a ₹80-lakh flat and ruinous for a ₹999 product. These are the setups we use by sector.
D2C and ecommerce
Meta Advantage+ sales, Google PMax and Shopping, marketplace and quick-commerce ads. We build COD-to-prepaid nudges and RTO filters into campaigns because a ₹0-margin COD order is not a sale.
Compliance / watch-out
Track net revenue after RTO, not gross orders.
Real estate
Locality search terms, Meta lead forms with budget and timeline questions, YouTube walkthroughs, WhatsApp follow-up within 5 minutes. Optimise on site visits, not leads. Our real estate digital marketing guide has the full playbook.
Compliance / watch-out
RERA registration number on every project ad.
Healthcare and clinics
Search for treatment and symptom terms, Maps and local ads, appointment-booking tracking. Our healthcare marketing page covers this sector.
Compliance / watch-out
No cure claims or before/after promises; follow NMC ethics and the Drugs and Magic Remedies Act.
Education and coaching
Meta lead forms around JEE, NEET, CUET and admission seasons, Google Search for course + city, counselling-call tracking.
Compliance / watch-out
Never promise ranks or placements you cannot prove.
B2B, SaaS and IT services
Problem-led Google Search, LinkedIn document and lead-gen ads, offline conversion import from your CRM, nurture by email.
Compliance / watch-out
Measure on SQLs and pipeline, not MQLs.
Finance and insurance
Google certified financial-services advertising, compliant Meta creatives, lead scoring by income and city.
Compliance / watch-out
SEBI, RBI, AMFI and IRDAI rules on claims and disclosures.
Local services
Google Search and local ads, call tracking, click-to-WhatsApp, Google Business Profile reviews to lift conversion rate.
Compliance / watch-out
Respond to every lead within minutes; speed wins.
Apps and fintech
Google App campaigns and Meta app ads optimised to deep in-app events through an MMP (AppsFlyer, Adjust, Branch).
Compliance / watch-out
Optimise to first transaction or KYC, not install.
Performance marketing services across India, delivered from Hyderabad
DM360 is a Hyderabad-born team that works fully online with businesses across India. Ads do not need a local office; they need local insight: which festivals move your category, which language your buyers search in, and which cities are cheaper to win. We run onboarding on Google Meet, share live dashboards and keep a WhatsApp group with your team for daily questions.
| Region | Cities we serve | Ad languages we use | Notes |
|---|---|---|---|
| South | Hyderabad, Bengaluru, Chennai, Coimbatore, Kochi, Vizag, Vijayawada | English, Telugu, Tamil, Kannada, Malayalam | Regional-language creatives often lower CPL |
| West | Mumbai, Pune, Ahmedabad, Surat, Indore | English, Hindi, Marathi, Gujarati | Highest CPCs in Mumbai; Pune and tier-2 cheaper |
| North | Delhi NCR, Noida, Gurugram, Jaipur, Lucknow, Chandigarh | English, Hindi, Hinglish | Very competitive auctions; sharp targeting needed |
| East | Kolkata, Bhubaneswar, Guwahati | English, Bengali, Hindi | Strong Durga Puja seasonality |
Festive and seasonal calendar we plan around
Costs per click rise sharply from Navratri to Diwali and again before end-of-season sales, so we lock creatives and budgets 4–6 weeks early. We also plan for Sankranti and Pongal, Ugadi, Onam, Eid, Raksha Bandhan, Bathukamma and Bonalu in Telangana, Durga Puja in the east, admission seasons and the January–March financial-year-end rush in B2B.
City pages
Indian rules every performance marketing campaign must follow
Aggressive ads that break rules get disapproved, accounts get suspended and brands face notices. We build compliance into briefs, not as an afterthought.
| Rule / body | What it means for your ads |
|---|---|
| DPDP Act 2023 & DPDP Rules 2025 | Collect leads with clear consent and a stated purpose; honour withdrawal. Consent-manager provisions apply from 13 Nov 2026 and most obligations from 13 May 2027. |
| ASCI Code & influencer guidelines | Claims must be truthful and substantiated; creator content needs a visible “Ad” or “Paid partnership” label. |
| CCPA Dark Patterns Guidelines 2023 | No fake countdown timers, false scarcity, drip pricing or forced action on landing pages. |
| Consumer Protection (E-Commerce) Rules 2020 | Show seller details, total price and return policy clearly. |
| RERA Act 2016 | Real estate ads must show the project’s RERA registration number and website. |
| NMC rules & Drugs and Magic Remedies Act 1954 | No cure guarantees, no misleading before/after claims for doctors and clinics. |
| SEBI, RBI, AMFI, IRDAI | Disclaimers and limits on return and benefit claims in finance and insurance ads. |
| TRAI DLT | SMS follow-ups to leads must use registered headers and templates. Email does not need DLT. |
| Google & Meta special policies | Financial-services verification on Google; special ad categories on Meta for credit, employment and housing (rules differ for India-only targeting). |
How to choose a performance marketing agency in India
Search results for performance marketing services are full of “guaranteed 6x ROAS” promises. No honest agency can guarantee a ROAS before seeing your margins, offer, site and competition. Use this checklist instead.
Green flags
- Ads run in accounts you own; you keep full admin access if you leave
- Published or clearly written pricing, with ad spend paid directly by you
- Tracking audit before scaling, and targets set on CAC or profit
- Case studies with dates, spend and context, not just screenshots of ROAS
- A named person who runs your account, not a rotating junior
- Monthly creative refresh and written test plans
- Exit clause of 30 days after the minimum term
Red flags
- “Guaranteed” ROAS, rankings or leads
- Agency keeps the ad account, pixel or landing page
- Reports only clicks, impressions and CTR
- Marks up ad spend or bills it through their own GST invoice without telling you
- Pay-per-lead pricing with no lead-quality definition
- Long lock-ins (12 months+) with no performance review
Agency vs freelancer vs in-house team
| Option | Monthly cost | Pros | Cons | Best for |
|---|---|---|---|---|
| Freelancer | ₹8k–₹30k | Cheap, flexible | Single point of failure, limited creative and tracking skills | Very small budgets, one channel |
| Agency (like DM360) | ₹25k–₹1L+ | Team of specialists, tools included, faster testing | Must manage the relationship | ₹50k–₹25L/month ad spend |
| In-house team | ₹1.2L–₹3L+ salaries | Deep product knowledge, full control | Hiring, tools, training costs; hard to cover all channels | Large, steady budgets |
Questions to ask before you sign
- Who owns the ad accounts, pixels and data?
- How do you define a qualified lead for my business?
- What will you fix in the first 30 days?
- How will you report CAC with my CRM data?
- What happens to my budget if results drop?
- Can I speak to a current client in my industry?
AI in performance marketing, and getting found in AI search
How AI changes paid campaigns in 2026
Google’s Performance Max and AI Max for Search, and Meta’s Advantage+ campaigns, now choose audiences, placements and even ad variations automatically. That makes two inputs decisive: the conversion signal you feed them and the creative you give them. Automated campaigns fed with junk-lead data simply find more junk, faster. Our job is to control signals, exclusions and creative so automation works for you.
Where we use AI, and where we do not
- Yes: creative variation, search-term mining, anomaly alerts, first drafts of ad copy in regional languages (always human-checked).
- No: uploading customer personal data to unapproved tools, or publishing AI claims nobody has verified.
GEO, AEO and LLMO: being recommended by ChatGPT, Gemini and Perplexity
Buyers now ask AI assistants “which performance marketing agency should I hire in India?”. These tools favour businesses with consistent facts across the web: clear pricing pages, accurate Google Business Profile, reviews, structured data and expert answers. This page itself follows that approach with a direct answer box, FAQs and schema. We apply the same methods for clients, alongside SEO packages and online reputation management.
Performance marketing myths vs facts
| Myth | Fact |
|---|---|
| Performance marketing means you only pay when you get a sale. | On Google and Meta you pay for clicks or impressions; the campaign is optimised to sales. True pay-per-sale exists only in affiliate deals. |
| A higher ROAS is always better. | A very high ROAS often means you are under-spending and missing profitable customers. Optimise for total profit. |
| More leads means more sales. | Cheap leads often have the lowest close rate. Cost per qualified lead and CAC matter more. |
| Automated campaigns do not need an agency. | Automation needs clean signals, exclusions and fresh creative; without them it spends fast on poor traffic. |
| You should see results in the first week. | First leads come quickly, but stable costs usually take 4–8 weeks of learning and testing. |
| Performance and branding are opposites. | Brand search and trust lower CPA over time; the best accounts plan both. |
Performance marketing services: frequently asked questions
What are performance marketing services?
Performance marketing services are paid advertising services optimised to measurable actions such as leads, sales, app installs or bookings. An agency plans and runs campaigns on Google, Meta, LinkedIn, YouTube and marketplaces, sets up conversion tracking, tests creatives and landing pages, and reports cost per lead, CAC and ROAS.
How much do performance marketing services cost in India?
Management fees in India usually range from ₹15,000 to ₹2,00,000+ per month, or 8–20% of ad spend, plus the ad budget itself and 18% GST. DM360 packages are ₹24,999 (Launch), ₹49,999 (Growth) and ₹99,999 (Scale) per month plus GST, with a 3-month minimum.
What is the minimum ad budget for performance marketing in India?
For most lead-generation businesses a practical minimum is ₹30,000–₹50,000 per month of ad spend per channel, so the algorithms get enough conversions to learn. D2C brands selling online usually need ₹1 lakh or more per month to test creatives properly.
Is ad spend included in your fee?
No. You pay ad spend directly to Google, Meta or the marketplace from your own account. Our fee covers strategy, management, tracking, creatives and reporting. Each plan includes management of spend up to a limit; above it we charge 12% of the extra spend.
Is GST charged on performance marketing services?
Yes. Agency management fees attract 18% GST, and Google India and Facebook India also charge 18% GST on ad spend. A GST-registered business can usually claim input tax credit on both. Please confirm eligibility with your CA.
How long does performance marketing take to show results?
First leads or orders often arrive in the first one to two weeks. Stable cost per lead or ROAS usually takes 4–8 weeks, and meaningful scaling happens in months 2–3 once winning creatives and audiences are proven.
Can you guarantee ROAS or a number of leads?
No honest agency can guarantee ROAS before seeing your margins, offer, website and competition. We set targets together after the audit, report every week and adjust spend quickly if a channel does not hit target.
What is the difference between performance marketing and digital marketing?
Digital marketing is the umbrella for all online marketing, including SEO, social media, content and email. Performance marketing is the paid part that is optimised and judged on measurable actions such as leads, sales and CAC.
Which is better for performance marketing, Google Ads or Meta Ads?
Google Ads captures people already searching, so it suits urgent or high-intent needs. Meta Ads creates demand among people who are not searching yet, so it suits visual products, D2C and lead forms. Most Indian businesses get the best results using both with separate goals.
Do you work with businesses outside Hyderabad?
Yes. DM360 is based in Hyderabad but works fully online with businesses across India, including Mumbai, Delhi NCR, Bengaluru, Chennai, Pune, Kolkata, Ahmedabad and tier-2 cities, using video calls, shared dashboards and WhatsApp.
Who owns the ad accounts and data?
You do. All campaigns run in ad accounts, pixels and analytics properties owned by your business. We get partner or admin access, and if you leave you keep everything, including historical data.
Do you run ads in regional languages?
Yes. We create and run ads in English, Hindi, Hinglish, Telugu, Tamil, Kannada, Malayalam and Marathi, with native-speaker review. Regional-language ads often reduce cost per lead in tier-2 and tier-3 cities.
What is a good ROAS in India?
There is no single good ROAS. Your break-even ROAS is 1 divided by your gross margin, so a 40% margin needs 2.5x just to break even. Many profitable Indian D2C brands target 3x–5x on new-customer campaigns, depending on repeat purchase.
Can performance marketing work for B2B companies?
Yes, when it is measured on qualified pipeline. We combine problem-led Google Search, LinkedIn lead-gen ads and offline conversion import from your CRM so platforms optimise for sales-qualified leads and deals, not cheap form fills.
Is collecting leads through ads legal under India's DPDP Act?
Yes, if you collect personal data with clear notice and consent for a stated purpose and let people withdraw. The DPDP Rules 2025 phase in obligations through 13 May 2027. We add consent text to forms and landing pages.
What is the minimum contract period?
Three months, because ad algorithms need time to learn and creative tests need several rounds. After that the agreement runs month to month with 30 days' notice.
Performance marketing services kya hoti hain? (Hindi)
Performance marketing services ऐसी paid advertising सेवाएँ हैं जिनमें Google, Meta, LinkedIn और marketplace ads को leads, sales या app installs जैसे मापे जा सकने वाले नतीजों के लिए चलाया जाता है। DM360 tracking सेट करता है, ads चलाता है और हर हफ़्ते cost per lead, CAC और ROAS की report देता है। Packages ₹24,999 प्रति माह + GST से शुरू होते हैं।
Performance marketing services ante enti? (Telugu)
Performance marketing services అంటే leads, sales లేదా app installs వంటి కొలవగల ఫలితాల కోసం Google, Meta, LinkedIn మరియు marketplace ads నడిపే paid advertising సేవలు. DM360 హైదరాబాద్ నుండి భారతదేశం అంతటా ఆన్లైన్లో ఈ సేవలు అందిస్తుంది; packages నెలకు ₹24,999 + GST నుండి ప్రారంభం.
Performance marketing services enral enna? (Tamil)
Performance marketing services என்பது leads, sales அல்லது app installs போன்ற அளவிடக்கூடிய முடிவுகளுக்காக Google, Meta, LinkedIn மற்றும் marketplace விளம்பரங்களை இயக்கும் paid advertising சேவைகள். DM360 இந்தியா முழுவதும் ஆன்லைனில் இந்த சேவைகளை வழங்குகிறது; packages மாதம் ₹24,999 + GST முதல்.
How do I get started with DM360?
Send us a WhatsApp message or use the contact form. We ask for view access to your ad accounts and analytics, send a free audit within 3 working days, and if you go ahead, tracking and first campaigns are usually live within two weeks.
Last reviewed 1 October 2026 by the DM360 performance team. Next review: 31 December 2026.
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