WhatsApp Business Description: 80+ Copy-Paste Examples for Indian Businesses (2026)
Everything you need to write a WhatsApp Business description that makes Indian customers trust you and message you: the 2026 character limits, a 7-part formula, a free generator, examples for every WhatsApp category (education, retail, food, health, finance and more), Hindi, Telugu and Tamil samples, and step-by-step setup on Android, iPhone and the API.
By the DM360 WhatsApp marketing team, Hyderabad · 14 min read
A WhatsApp Business description is the longer "about your business" text on your WhatsApp Business profile. It can be up to 512 characters and should say what you sell, who it is for, where you serve, why customers should trust you and how to order — ending with a clear call to action such as "Message 'MENU' to order". It is separate from the 139-character About line.
Key takeaways
- Use all three text spots well: About (139 characters, your one-line hook), Description (up to 512 characters, the full pitch) and Category.
- Follow the formula: What you do → for whom → proof → area → hours → payment/delivery → call to action.
- Links typed in the description are not clickable. Put your site in the two Website fields instead.
- Indian buyers look for trust signals: years in business, GST/FSSAI/RERA/registration numbers where relevant, UPI & COD, delivery pincodes, and languages you reply in.
- Write in the language your customers use. Hindi, Telugu, Tamil and bilingual descriptions all work.
In this guide
- What is a WhatsApp Business description?
- Character limits in 2026
- Why it matters in India
- The 7-part formula
- Free description generator
- Examples by category
- Education examples
- Hindi, Telugu, Tamil & more
- How to add or edit it
- Mistakes to avoid
- WhatsApp search, Google & AI
- Full profile checklist
- FAQs
What Is a WhatsApp Business Description?
Your WhatsApp Business description is the paragraph customers read when they tap your business name in a chat or open your profile from a wa.me link, QR code, Google Business Profile listing or click-to-WhatsApp ad. It sits inside your business profile along with your category, address, business hours, email and websites.
Think of it as your shop’s signboard and your salesperson’s first sentence rolled into one. A customer in Pune who found your number on Instagram, or a parent in Hyderabad who got your coaching centre’s number from a school WhatsApp group, uses it to answer three quick questions: Is this the real business? Do they do what I need, where I am? What do I do next?
Where customers see your description
- Business profile / Business info screen — when a customer taps your name at the top of the chat.
- Before the first message — when someone opens your chat from a short link, QR code or ad, your profile is one tap away and many people check it before typing.
- Catalogue and contact card views — your description travels with your business identity across these screens.
Exactly how much text shows before “Read more” depends on the phone and app version, so your first line must work on its own.
Description vs About vs Category vs Greeting message
People often mix these up. Here is how the text fields on a WhatsApp Business profile differ, and what each one is for:
| Field | Limit | What it is for | Example |
|---|---|---|---|
| Description | Up to 512 characters | Your full pitch: offer, proof, area, hours, payment, call to action | "Hyderabadi dum biryani cooked on wood fire since 2009…" |
| About | 1–139 characters | A one-line status-style hook shown near your name and photo | "🍛 Dum biryani · Delivery across Hyderabad · 11 AM–11 PM" |
| Category | Pick from list | Tells people (and WhatsApp) what kind of business you are | Restaurant |
| Greeting message | Auto-reply | Sent automatically when a new customer messages you | "Hi! Thanks for messaging Paradise Tiffins…" |
| Away message | Auto-reply | Sent outside business hours | "We're closed now, we'll reply by 10 AM." |
WhatsApp Business description character limits in 2026
The current limits for the business profile, as documented for Meta’s WhatsApp Business Platform (Cloud API) and the WhatsApp Business app, are:
| Profile field | Maximum length | Clickable? |
|---|---|---|
| Description | 512 characters | No — links show as plain text |
| About | 139 characters (minimum 1) | No |
| Address | 256 characters | Opens in maps |
| 128 characters | Yes | |
| Websites | 2 websites, 256 characters each | Yes |
Why do other guides say 256? The description limit used to be 256 characters. Meta raised it to 512 in the Cloud API, and most blog posts were never updated. If your app shows a lower counter, update the WhatsApp Business app from the Play Store or App Store. Spaces, line breaks and emojis all count, and some emojis use more than one character in WhatsApp’s counter, so leave a little headroom.
Best practice: use 250–450 characters. That is long enough to add proof and a call to action, and short enough to read in one glance on a phone.
Why Your WhatsApp Business Description Matters for Indian Businesses
In India, WhatsApp is where the sale actually happens. A customer sees your reel, your Justdial or Google listing, your shop board or your click-to-WhatsApp ad — and then they message you. Your description is the last thing they read before deciding whether to type “Hi”.
1. It answers the trust question
Indian users are rightly wary of fake numbers, especially for payments, admissions, loans and medicines. A clear description with your registered name, years in business, city, and registration numbers where relevant (GSTIN, FSSAI licence, RERA number, AMFI ARN) instantly separates you from scammers. Adding a line like “We never ask for OTPs or payments to personal UPI IDs” builds even more trust.
2. It filters out the wrong enquiries
“Delivery only within 5 km of Kondapur”, “All-India shipping via courier”, “Wholesale only, minimum 10 pieces” — one line saves you dozens of chats with people you can’t serve.
3. It reduces repeat questions
Hours, payment modes (UPI, cards, COD), languages you reply in, and delivery areas are the questions every business answers 20 times a day. Put them in the description and let customers self-serve.
4. It gives every channel a consistent message
When your WhatsApp description, Google reviews and Business Profile, Instagram bio and website all tell the same story, customers — and AI assistants — get a consistent picture of who you are.
What happens if you leave it blank?
A blank profile looks unfinished and, for new numbers, suspicious. The customer has to ask basic questions first, which slows the sale. Worse, many simply don’t message at all.
How to Write a WhatsApp Business Description: The 7-Part Formula
Every strong example on this page follows the same structure. Use the parts that fit your business — a kirana store needs fewer than a coaching institute.
| # | Part | Question it answers | Example line |
|---|---|---|---|
| 1 | Hook: what you do | Am I in the right place? | 🎂 Eggless custom cakes in Gachibowli |
| 2 | Who it's for | Is this for me? | for birthdays, anniversaries & office parties |
| 3 | Proof / USP | Why you and not the next one? | 2,000+ cakes delivered · FSSAI Lic. No. [XXXXXXXXXXXXXX] |
| 4 | Area | Do you serve my location? | Delivery across Hyderabad & Secunderabad |
| 5 | Hours / response time | When will you reply? | Open 9 AM–10 PM · replies within 15 minutes |
| 6 | Payment & delivery | How do I pay and receive it? | UPI, cards & COD · same-day delivery on orders before 2 PM |
| 7 | Call to action | What do I do now? | Message "CAKE" to see designs and prices |
Copy-paste template
Full description template (up to 512 characters)
[Emoji] [What you do] in [City/Area] for [who it's for]. [Proof: years / customers / certification]. [Service area or shipping]. [Hours] · [Payment modes]. [Call to action: Message "KEYWORD" to…]
About line template (up to 139 characters)
[Emoji] [What you do] · [City] · [One proof or offer] · [Hours]
Tips that make the formula work
- Lead with the customer’s words. Write “tuition for Class 10 CBSE maths”, not “holistic academic enablement”.
- Use a keyword call to action. “Message ‘PRICE'” gets more replies than “Contact us”, and it tells you which description line worked.
- Use line breaks or ” · ” separators. Short chunks are easier to scan on a phone.
- 1–4 emojis maximum. Use them as bullet points, not decoration.
- Be specific with numbers. “Since 2011”, “4.8★ on Google (1,200+ reviews)”, “15-minute reply time” are more believable than “best” or “No. 1”.
Before and after: the same business, rewritten
Before
Welcome to Sri Balaji Sweets. Best quality sweets. Contact for orders.
After
🪔 Pure-ghee sweets & namkeen made fresh daily in Dilsukhnagar since 1998. Kaju katli, Bengali sweets & sugar-free options. Bulk orders for weddings & Diwali gifting, with custom boxes. Delivery across Hyderabad · UPI & COD. Open 8 AM–10 PM. Message "DIWALI" for the gift box price list.
Why the second version wins
It proves freshness and experience, names best-sellers people search for, adds a seasonal hook, answers delivery and payment questions, and gives a keyword call to action that tracks enquiries.
Free WhatsApp Business Description Generator & Character Counter
Fill in the fields and get a ready-to-paste description plus a matching About line. The counters update as you type, so you always stay inside WhatsApp’s 512- and 139-character limits. Nothing you type leaves your browser.
Your description
Fill in the fields above and your description appears here.
Your About line
—
WhatsApp Business Description Examples by Category (Copy & Paste)
These examples follow the categories you pick inside the WhatsApp Business app. Replace anything in [brackets] with your own details, then check the counter. Each card shows the approximate character count and whether it also fits the 139-character About line.
Education: WhatsApp business description for schools, coaching & tuition
“WhatsApp business description for education” is the most-searched variant of this topic in India, because every school, coaching centre and tutor picks Education as their category. Parents and students check three things: which exams or boards you cover, whether you are genuine, and batch timings. Put those in the first 150 characters.
Coaching institutes & competitive exams
JEE / NEET coaching institute
🎯 JEE Main, Advanced & NEET coaching for Class 11, 12 and droppers. Small batches of 30, weekly tests with all-India rank analysis, and doubt sessions every evening. Classroom in [Area], [City] + live online batches across India. New batches every June & December. Message "DEMO" to book a free demo class.
Why it works: Names the exact exams parents search for and removes risk with a free demo.
Bank, SSC & Railway exam coaching
📝 Bank, SSC & Railway exam coaching — offline in [City] and live online in Hindi & English. Daily current-affairs PDF, weekly full-length mocks and previous-year paper practice. Morning, evening & weekend batches. Message "BATCH" for timings and fees.
Why it works: Language and batch timings answer the two biggest questions of working aspirants.
UPSC / Group exam academy
🏛️ UPSC & [State] Group 1/2 coaching in [City]. Prelims + Mains integrated programme, answer-writing practice with personal feedback, and interview guidance. Library open 7 AM–10 PM. Message "UPSC" for the prospectus and scholarship test dates.
Why it works: Specific programme names and a scholarship hook attract serious aspirants.
Schools, colleges & pre-schools
CBSE / State Board school
🏫 CBSE-affiliated school (Affiliation No. [XXXXXXX]), Nursery to Class 10, in [Area], [City]. Activity-based learning, smart classrooms, sports & arts every week, and GPS-tracked transport. Admissions open for 2027–28. Office: Mon–Sat, 9 AM–4 PM. Message "ADMISSION" for fees and a campus visit slot.
Why it works: The affiliation number is an instant trust signal for parents.
College / university admissions desk
🎓 Official WhatsApp of [College Name], [City]. AICTE-approved, affiliated to [University]. B.Tech, MBA & MCA admissions 2027 — ask about eligibility, fees, hostel & scholarships. Office: Mon–Sat, 9:30 AM–5 PM. We never ask for fees on personal UPI IDs; pay only via the college portal.
Why it works: The anti-fraud line protects students and your reputation during admission season.
Play school & daycare
🧸 Play school & daycare for ages 1.5–6 in [Area], [City]. Trained, police-verified staff, CCTV access for parents and healthy home-style meals. Daycare till 7 PM for working parents. Message "VISIT" to book a school tour.
Why it works: Safety details come first because that is what parents worry about most.
Tuition, online courses & skill training
Home & online tuition teacher
📚 Maths & Science tuition for Class 6–10 (CBSE, ICSE & State Board) by [Name], M.Sc., B.Ed., 8+ years' experience. Home tuition in [Area] or 1-to-1 online classes. Monthly progress report for parents. Message "TRIAL" for a free trial class.
Why it works: Qualifications and board names build credibility for an individual tutor.
Online course / edtech
💻 Learn digital marketing in 90 days — live online classes in English & Hindi, real client projects and a certificate on completion. Weekend batches for students and working professionals across India. EMI available. Message "SYLLABUS" to get the brochure on WhatsApp.
Why it works: Pan-India, bilingual and EMI remove the three common objections.
Spoken English & IELTS centre
🗣️ Spoken English, IELTS & PTE coaching in [City] and online. Full mock test every Saturday, speaking practice with trainers and flexible morning & evening batches. Message "IELTS" for the next batch date and fees.
Music & dance academy
🎶 Carnatic vocal, keyboard & Bharatanatyam classes for kids and adults in [Area]. Grade-exam preparation, an annual stage show and weekend & evening batches. First class free — message "TRIAL" to book your slot.
Coding & robotics for kids
🤖 Coding, robotics & AI classes for kids aged 7–16 — live online across India or at our [City] lab. Project-based learning, small groups of 6 and a showcase every term. Message "KIDS" to book a free trial session.
Shopping & retail
Retail customers want price, stock and delivery answers. Make it easy for them to ask about a specific product.
Kirana / supermarket with home delivery
🛒 Groceries, fruits, dairy & daily essentials delivered in 30–60 minutes across [Area] (within 4 km). Free delivery above ₹499. UPI, cards & cash on delivery. Open 7 AM–10 PM. Send your list here and we'll confirm the bill before packing.
Why it works: "Send your list" matches how Indian families actually order on WhatsApp.
Mobile phone shop
📱 New & certified refurbished smartphones, accessories and same-day screen repairs in [Area], [City]. Genuine GST bill with every purchase, easy EMI on all major cards. Open 10 AM–9 PM. Message the model name for today's best price.
Why it works: "Genuine GST bill" answers the authenticity doubt buyers have about phone shops.
Jewellery store
💍 BIS-hallmarked (HUID) gold, diamond & silver jewellery in [City] since [Year]. Bridal sets, daily-wear chains and custom designs. Transparent making charges, buyback & exchange. Open 10:30 AM–8:30 PM. Message "RATE" for today's gold rate and designs.
Why it works: Hallmark and HUID mentions address the biggest trust concern in jewellery buying.
Electronics & appliances
📺 TVs, ACs, fridges & washing machines from all major brands at [City]'s [Area] showroom. Free installation, exchange offers and no-cost EMI. Delivery across [City] in 48 hours. Message the product name for price & stock.
Handicrafts & home décor (online seller)
🪔 Handmade brass, terracotta & Channapatna décor made by artisans in [State]. Shipping across India in 5–7 days, secure packaging, COD available. New pieces every Friday. Message "CATALOG" to browse the latest collection.
Why it works: "New pieces every Friday" gives shoppers a reason to come back.
Apparel & clothing
Fashion buyers need to know style, sizes and returns. Mention your specialty fabric or region — that is what customers search for.
Saree & ethnic wear boutique
🥻 Handloom sarees — Pochampally ikat, Kanchipuram silk & Gadwal — plus designer blouses, straight from weavers. Boutique in [Area], Hyderabad; shipping across India. Video call shopping available. Message "SAREE" for new arrivals.
Why it works: Naming specific weaves attracts high-intent buyers and shows expertise.
Kids' clothing
👕 Soft cotton clothing for kids aged 0–12. Everyday wear, festive outfits and school essentials at honest prices. Easy size exchange within 7 days. Delivery across India, COD available. Message "KIDS" with your child's age for size help.
Kurti wholesaler / reseller supplier
👗 Kurtis, co-ord sets & dupattas at wholesale rates from [City]. Minimum 10 pieces per design, dropshipping support for resellers, and daily new catalogues. GST invoice on every order. Message "WHOLESALE" to join our broadcast list.
Why it works: Stating the minimum order upfront filters out single-piece enquiries.
Tailoring & alterations
🧵 Men's & women's tailoring in [Area] — blouses, kurtas, suits & alterations. Doorstep measurement in [City], delivery in 5–7 days, express 48-hour stitching. Message "STITCH" with your requirement.
Restaurant & food business
Food customers decide on hygiene, taste and speed. Show your speciality dish, your delivery zone and a menu keyword.
Biryani restaurant
🍛 Hyderabadi dum biryani cooked on a wood fire since [Year] — chicken, mutton & veg. Family packs, party orders (25–500 people) and home delivery across [City]. Open 11 AM–11 PM. Message "MENU" for today's menu and party-order prices.
Why it works: Party orders are high-value; calling them out brings bigger enquiries.
Cloud kitchen / meal delivery
🥗 Home-style North & South Indian meals, cooked fresh twice a day. Weekly & monthly tiffin plans for students and offices in [Area]. FSSAI Lic. No. [XXXXXXXXXXXXXX]. Message "PLAN" for this week's menu and prices.
Why it works: The FSSAI licence number reassures first-time customers about hygiene.
Bakery & cake shop
🎂 Eggless & regular custom cakes, cupcakes and dessert boxes in [Area], [City]. Photo cakes, theme cakes and same-day orders placed before 2 PM. Delivery across [City]. Message "CAKE" with the date and flavour to get designs.
Café
☕ Specialty coffee, all-day breakfast and fresh bakes in [Area]. Pet-friendly, Wi-Fi and workspace seating. Open 8 AM–11 PM. Table bookings & birthday setups on WhatsApp — message "TABLE" to reserve.
Sweet shop
🪔 Pure-ghee sweets & namkeen made fresh daily since [Year]. Kaju katli, Bengali sweets & sugar-free range. Bulk orders for weddings and corporate Diwali gifting with custom boxes. UPI & COD. Message "GIFT" for box prices.
Home chef / pickles
🌶️ Homemade Andhra pickles & podis — avakaya, gongura, tomato & more — made in small batches with cold-pressed oil. Shipping across India and abroad. Message "PICKLE" for the price list.
Why it works: Regional specialities are distinctive and highly searchable.
Grocery store
Grocery and daily-needs businesses win on reliability. Delivery slots and freshness claims you can back up matter most.
Organic & natural store
🌾 Certified organic millets, cold-pressed oils, jaggery and farm-fresh vegetables from [State] farmers. Home delivery in [City] every Tue & Fri; pan-India shipping for dry goods. Message "LIST" for this week's harvest and prices.
Milk & dairy delivery
🥛 Fresh A2 cow milk, curd & ghee delivered before 7 AM in [Areas]. Glass bottles, monthly plans, pause anytime. First 3 days free trial. Message "MILK" to start.
Why it works: A risk-free trial and flexible pausing are exactly what subscribers look for.
Medical & health
Healthcare descriptions must be accurate and careful. List specialities, qualifications and timings, and never promise cures or guaranteed results.
Multispecialty clinic
🩺 [Clinic Name], [Area], [City] — general medicine, paediatrics, gynaecology & diabetes care. Book appointments, get lab reports and receive reminders on WhatsApp. OPD: Mon–Sat, 9 AM–8 PM. For emergencies call [Number] or visit the nearest hospital.
Why it works: The emergency line sets responsible expectations for a messaging channel.
Dental clinic
🦷 Painless dental care in [Area] — root canal, implants, aligners & kids' dentistry. Dr. [Name], BDS, MDS, 12+ years. Digital X-ray and sterilised instruments for every patient. Message "APPOINTMENT" with your preferred day.
Pharmacy
💊 Licensed pharmacy in [Area], [City]. Medicines supplied only against a valid prescription — send a photo of it here. Home delivery within 3 km, 8 AM–11 PM. Generic alternatives on request.
Why it works: Mentioning prescriptions keeps you compliant and signals professionalism.
Diagnostic lab
🧪 Blood tests & full-body health packages with home sample collection across [City]. Reports on WhatsApp within 24 hours. [NABL-accredited — include only if true]. Message "TEST" for package prices.
Physiotherapy centre
🦵 Physiotherapy for back pain, sports injuries, post-surgery rehab and elderly care. Clinic in [Area] + home visits across [City]. Mon–Sat, 7 AM–9 PM. Message "PHYSIO" to book an assessment.
Beauty, cosmetics & personal care
Beauty clients book on trust and portfolio. Mention hygiene, experience and how to check availability.
Unisex salon
💇 Hair, skin & nail salon in [Area], [City] — haircuts, colour, keratin, facials & manicures by trained stylists. Hygienic, single-use kits. Open 10 AM–9 PM, all days. Message "BOOK" with your preferred time to reserve a slot.
Bridal makeup artist
💄 Bridal & party makeup by [Name] — HD & airbrush looks, draping and hairstyling. Available across [City] and for destination weddings in India. 300+ brides since [Year]. Message "BRIDAL" with your date to check availability.
Why it works: Checking date availability is the first question every bride asks.
Mehendi artist
🌿 Bridal & Arabic mehendi with 100% natural henna in [City]. Bridal packages include the bride's family. Home service across [City]. Message "MEHENDI" for designs & prices.
Skincare D2C brand
🧴 Dermatologist-tested, fragrance-free skincare made for Indian skin and weather. Free shipping above ₹599, COD available, 7-day easy return. Message "SKIN" for a free routine suggestion.
Hotel, travel & transportation
Travellers message to check availability and price. Invite them to send dates, group size and route in the very first message.
Hotel
🏨 [Hotel Name] — 48 rooms, 5 minutes from [Landmark], [City]. Free Wi-Fi, breakfast included, airport pickup & a banquet hall for 200 guests. Best direct rates on WhatsApp. Front desk 24×7. Message your dates for availability.
Why it works: "Best direct rates" encourages direct bookings over travel portals.
Homestay
🏡 Cosy 3-room homestay in [Hill Station] with valley views, home-cooked meals and bonfire nights. Family & pet friendly. Message your dates and group size to check availability.
Travel agency
✈️ Holiday packages from [City] — Kashmir, Kerala, Andaman, Dubai, Thailand & Bali. Flights, hotels, visas and sightseeing in one plan. [Tourism registration/IATA — include only if applicable]. Message "TRIP" with destination, dates & group size.
Cab & tempo traveller
🚗 Outstation cabs & tempo travellers from [City] — airport drops, pilgrim tours and corporate travel. Clean AC vehicles, verified drivers, transparent per-km pricing. 24×7 booking. Message pickup, drop & date for a quote.
Pilgrimage tour operator
🛕 Char Dham, Kashi, Tirupati & Shirdi yatra packages from [City] with stay, meals and darshan assistance. Senior-citizen friendly. Message "YATRA" for dates & prices.
Finance
Financial services depend on credibility. Show your licence or registration and avoid any promise of returns.
Chartered accountant / tax consultant
📊 [Firm Name], Chartered Accountants, [City]. GST registration & returns, ITR filing, company incorporation, TDS and bookkeeping for MSMEs & startups across India. Message "ITR" or "GST" with your requirement for a quote.
Insurance advisor
🛡️ Health, term & motor insurance advice by [Name], IRDAI-licensed advisor, [City]. Compare plans from leading insurers and get claim support when you need it. Message "PLAN" for a free comparison.
Mutual fund distributor
📈 AMFI-registered mutual fund distributor, ARN-[XXXXXX]. SIPs, goal planning and portfolio reviews for families in [City] and online. Mutual fund investments are subject to market risks; read all scheme-related documents carefully. Message "SIP" to start.
Why it works: Showing the ARN and the standard risk line keeps the description compliant and credible.
Loan assistance
🏦 Home, business & personal loan assistance in [City] with partner banks & NBFCs. Free eligibility check. We never charge upfront fees or ask for OTPs. Message "LOAN" with the loan type and amount.
Why it works: Loan scams are common; the anti-fraud line is a trust multiplier.
Professional services
Service businesses sell expertise, so be specific about what you do and who you serve.
Digital marketing agency
🚀 Digital Masters 360 — Hyderabad-based digital marketing agency working with businesses across India. SEO, Google & Meta ads, social media, WhatsApp marketing and websites. Transparent monthly reports. Message "AUDIT" for a free WhatsApp & Google profile audit.
IT & software company
💻 Custom websites, mobile apps and CRM software for Indian SMEs. Fixed-price projects, local support in [City] and clients across India. Message "QUOTE" with a one-line idea of what you need.
Advocate / law firm
⚖️ [Name], Advocate, enrolled with the Bar Council of [State] ([Enrolment No.]). Office: [Address], [City]. Practice areas: civil, property and family matters. Office hours: Mon–Sat, 10 AM–6 PM.
Why it works: Kept factual on purpose: Bar Council rules restrict advocates from soliciting work or advertising.
Architect & interior designer
📐 Architecture & turnkey interiors for homes and offices in [City]. 3D designs before execution, fixed timelines and a single point of contact. 150+ projects completed. Message "DESIGN" with your property size and location.
Recruitment & HR consultancy
🤝 Hiring partner for startups & SMEs across India — tech, sales and operations roles. For job seekers: we never charge candidates any fee. Message "HIRE" (companies) or "JOB" (candidates).
Why it works: Two keywords route two different audiences from one description.
Real estate
Property buyers need legitimacy first. Include your RERA registration and invite budget-and-location messages.
Builder / developer
🏢 [Project Name] by [Developer], [Area], [City] — 2 & 3 BHK apartments with clubhouse & 70% open space. TS RERA Reg. No. [XXXXXXXXXX]. Site visits all days, 9 AM–7 PM. Message "PRICE" for the brochure and floor plans.
Why it works: Displaying the RERA number is expected in Indian property marketing.
Real estate agent
🏠 Buy, sell & rent flats, villas and plots in [Areas], [City]. RERA-registered agent ([Agent Reg. No.]). Verified listings, site visits and loan & registration help. Message your budget and preferred area.
PG / co-living
🛏️ Fully furnished PG for men/women near [IT park/college], [City]. Wi-Fi, 3 meals, housekeeping, CCTV & power backup. Single & sharing rooms from ₹[Amount]/month. Message "ROOM" for photos and availability.
Automotive & vehicle service
Vehicle owners want to know if you handle their model and how long it will take.
Car service centre
🔧 Multi-brand car service & repairs in [Area], [City]. Genuine parts, pickup & drop, and a video of work done before billing. Mon–Sat, 9 AM–7 PM. Message your car model and issue for an estimate.
Two-wheeler service
🏍️ Bike & scooter servicing in [Area] — general service, engine work and EV scooter repairs. Doorstep pickup in [City]. Message "SERVICE" with your vehicle model.
Self-drive car rental
🚙 Self-drive cars in [City] — hatchbacks to SUVs, hourly, daily & monthly plans. Unlimited km options, doorstep delivery. Valid driving licence required. Message dates & car type for a quote.
Event planning, art & entertainment
Creative businesses sell dates. Ask for the date and city in the call to action so the first message already qualifies the lead.
Wedding photographer
📸 Candid wedding photography & cinematic films across India. Telugu, Tamil, Marwari & destination weddings. Albums in 30 days. Message "WEDDING" with your dates and city to check availability and packages.
Event planner
🎉 Birthday parties, baby showers, haldi & sangeet décor and corporate events in [City]. Themes, catering, DJ & photography in one package. Message "EVENT" with date, guest count & budget.
DJ & sound
🎧 DJ, sound & lighting for weddings, sangeet and college fests in [City]. Bollywood, Tollywood & EDM sets, LED dance floor on request. Message "DJ" with your date and venue.
Artist / art classes
🎨 Custom portraits, wall murals & weekend art classes for kids and adults in [Area]. Shipping of paintings across India. Message "ART" for the portfolio.
Home services
Home-service customers need speed and fair pricing. Mention response time and how you charge.
Electrician & plumber
🔌 Electricians & plumbers in [Area], [City] — repairs, fittings and new installations. Visit within 2 hours, fixed visiting charge, 30-day service warranty. 8 AM–9 PM, all days. Message your address and problem.
Pest control
🐜 Pest control for homes & offices in [City] — cockroach, termite, bed bug & mosquito treatment. Odourless, family-safe options. Message "PEST" with your property size for a quote.
Interior design & modular kitchens
🛋️ Modular kitchens, wardrobes & full-home interiors in [City]. Free 3D design, factory-finish furniture and 45-day delivery. Message "KITCHEN" or "HOME" with your flat size.
Packers & movers
📦 Home & office shifting within [City] and across India. Trained packers, GPS-tracked trucks and transit insurance options. Message your from/to cities and move date for a quote.
Non-profit & public service
Non-profits should lead with impact and make it easy to help.
NGO / charitable trust
🤲 [NGO Name] supports education for 500+ children in [District], [State]. Donations are eligible for 80G tax benefit. Volunteer on weekends. Message "DONATE" or "VOLUNTEER" to get involved.
Temple / community centre
🛕 Official WhatsApp of [Temple/Samaj Name], [City]. Darshan timings, pooja bookings, festival schedules and annadanam updates. Office: 6 AM–12 PM & 4–8 PM.
Other business, creators & home-based sellers
If you picked Other business as your category, your description has to do all the explaining, so be extra clear in the first line.
Home baker (home-based business)
🍪 Homemade cookies, brownies & tea cakes baked to order in [Area], [City]. No preservatives, eggless options. Order 24 hours ahead. Pickup or local delivery. Message "BAKE" for this week's menu.
Digital creator / influencer
🎥 [Name] — food & travel creator from [City] with [X]K followers. Brand collaborations, reels and event coverage across India. Message "COLLAB" for the media kit.
Freelancer
✍️ Freelance content writer for Indian startups — blogs, website copy and LinkedIn posts in English & Hindi. 150+ projects delivered. Message "SAMPLES" to see my work.
Online reseller
🛍️ Sarees, kurtis & home décor at reseller prices. New catalogue every morning, shipping across India, COD available. Message "JOIN" to get daily updates.
Handmade candles & gifts
🕯️ Handmade soy candles & gift hampers for Diwali, weddings and corporate gifting. Custom names & logos. Shipping across India. Message "HAMPER" for bulk prices.
Short "Other business" description
✨ [What you do] in [City]. Trusted by [number]+ customers. Open [hours]. Message "HI" and we'll reply within 15 minutes.
Why it works: Works for any business that doesn't fit a category — just fill the brackets.
WhatsApp Business Description in Hindi, Telugu, Tamil & Other Indian Languages
WhatsApp fully supports Indian scripts, and a description in your customers’ language feels personal and local. You get one description per number, so if you serve mixed audiences, write the first line in English and the second in the regional language.
WhatsApp business description me kya likhe? (हिंदी में जवाब)
WhatsApp Business description में ये 4 बातें ज़रूर लिखें:
- आप क्या बेचते हैं या कौन-सी सर्विस देते हैं
- किस शहर या इलाके में
- आप दूसरों से अलग क्यों हैं — जैसे 10 साल का अनुभव, होम डिलीवरी, GST बिल
- ग्राहक आगे क्या करे — जैसे "ऑर्डर के लिए PRICE लिखकर मैसेज करें"
Description 512 अक्षरों तक हो सकता है। इसमें लिखे लिंक क्लिक नहीं होते, इसलिए वेबसाइट को अलग "Website" वाले खाने में डालें। "WhatsApp business description kya hota hai?" — यह आपकी प्रोफ़ाइल में दिखने वाला छोटा परिचय है, जिसे पढ़कर ग्राहक तय करता है कि आपको मैसेज करे या नहीं।
Hindi WhatsApp Business description examples
Hindi — jewellery (हिंदी)
✨ हम जयपुर में हाथ से बनी ज्वेलरी बनाते हैं। पूरे भारत में डिलीवरी, UPI और COD उपलब्ध। नए डिज़ाइन हर शुक्रवार। ऑर्डर के लिए "DESIGN" लिखकर मैसेज करें।
Hindi — coaching (हिंदी)
📚 कक्षा 9 से 12 के लिए गणित और विज्ञान की कोचिंग, [शहर] में। छोटे बैच, हर हफ्ते टेस्ट। फ्री डेमो क्लास के लिए "DEMO" लिखकर मैसेज करें।
Hindi — kirana (हिंदी)
🛒 किराना, फल-सब्ज़ी और डेयरी का सामान घर तक, [इलाका] में। ₹499 से ऊपर फ्री डिलीवरी। अपनी लिस्ट यहाँ भेजें।
Telugu WhatsApp Business description examples
Telugu — sweets (తెలుగు)
🍬 హైదరాబాద్లో తాజా స్వీట్స్ & స్నాక్స్. పెళ్లిళ్లకు, పండుగలకు బల్క్ ఆర్డర్లు. హోమ్ డెలివరీ అందుబాటులో ఉంది. ఆర్డర్ కోసం "MENU" అని మెసేజ్ చేయండి.
Telugu — tuition (తెలుగు)
📚 6 నుండి 10వ తరగతి వరకు మ్యాథ్స్ & సైన్స్ ట్యూషన్, [ప్రాంతం]లో. ఉచిత డెమో క్లాస్ కోసం మెసేజ్ చేయండి.
Tamil WhatsApp Business description examples
Tamil — home food (தமிழ்)
🍛 சென்னையில் வீட்டு சாப்பாடு டெலிவரி. தினமும் புதிய மெனு. ஆர்டர் செய்ய "MENU" என்று மெசேஜ் செய்யுங்கள்.
Kannada, Marathi & Bengali WhatsApp Business description examples
Kannada — tiffin (ಕನ್ನಡ)
🍛 ಬೆಂಗಳೂರಿನಲ್ಲಿ ಮನೆ ಊಟದ ಟಿಫಿನ್ ಸೇವೆ. ಪ್ರತಿದಿನ ಹೊಸ ಮೆನು. ಆರ್ಡರ್ಗೆ ಮೆಸೇಜ್ ಮಾಡಿ.
Marathi — tiffin (मराठी)
🍱 पुण्यात घरगुती जेवणाचा डबा. रोज ताजा मेनू. ऑर्डरसाठी मेसेज करा.
Bengali — sarees (বাংলা)
🥻 কলকাতার হাতে বোনা শাড়ি। সারা ভারতে ডেলিভারি। অর্ডার করতে মেসেজ করুন।
Bilingual WhatsApp Business description examples
English + Telugu
🎂 Custom cakes in Kukatpally, Hyderabad · Same-day delivery · UPI & COD కస్టమ్ కేక్స్ – ఆర్డర్ కోసం "CAKE" అని మెసేజ్ చేయండి.
Why it works: One description per number, so bilingual text reaches both audiences.
English + Hindi
🧵 Tailoring & alterations in [Area] · Delivery in 5 days सिलाई और अल्टरेशन — मेसेज करें "STITCH".
How to Add or Change Your WhatsApp Business Description
It takes under two minutes and it’s free. First, update the WhatsApp Business app. Menu names can vary slightly between app versions.
On Android
- Open the WhatsApp Business app and tap ⋮ (More options) → Settings.
- Tap Business tools → Business profile.
- Tap the Description field (it says "Add description" if it's empty).
- Type or paste your description. Keep an eye on the character counter (512 max).
- Tap Save. While you are here, fill in your About line, category, address, hours, email and websites too.
On iPhone
- Open WhatsApp Business and go to the Settings tab.
- Tap Business tools → Business profile (tap Edit if shown).
- Tap Description, paste your text and tap Save or Done.
On the WhatsApp Business Platform (API)
If you use the API through a Business Solution Provider (BSP), edit the profile in WhatsApp Manager (Account tools → Phone numbers → select your number → Profile) or in your BSP’s dashboard. Developers can update it with the Cloud API business-profile endpoint:
POST https://graph.facebook.com/v{version}/{PHONE_NUMBER_ID}/whatsapp_business_profile
Authorization: Bearer {ACCESS_TOKEN}
Content-Type: application/json
{
"messaging_product": "whatsapp",
"about": "🍛 Dum biryani · Delivery across Hyderabad · 11 AM–11 PM",
"description": "Hyderabadi dum biryani cooked on a wood fire since 2009…",
"vertical": "RESTAURANT",
"websites": ["https://www.example.in/"]
}
The description is one field on your profile, so customers see the same text whether you edit it in the app or through the API. Not sure which one you need? Read the difference between WhatsApp and WhatsApp Business and our guide to WhatsApp Business API pricing in India.
Can you skip the description during setup?
Yes. The description is optional. When you first set up the app, you only need a business name and category, and you can tap Skip or Not now on the rest. But add it before you share your number, QR code or ads — a blank profile loses enquiries.
WhatsApp Business description problems: not saving or not showing
Description won't save
- You’re over the limit. Remove emojis first, since they can count as more than one character.
- Your app is outdated. Update it from the Play Store or App Store.
- Weak connection. Switch between Wi-Fi and mobile data and try again.
- The text may break WhatsApp’s policies (for example, restricted products). Rephrase it.
Customers can't see the new description
- Customers need to tap your business name to open the profile. The description isn’t shown in the chat list.
- Changes can take a little time to appear on other phones. Ask a friend to check after a few hours.
- Only one profile exists per number. If you run both WhatsApp and WhatsApp Business on different numbers, make sure you edited the right one.
12 WhatsApp Business Description Mistakes to Avoid
| Mistake | Why it hurts | Do this instead |
|---|---|---|
| Leaving it blank | Looks unfinished or fake | Add at least a 3-line description today |
| "Best quality, best price" | Says nothing specific | Use a number: "Since 2011", "4.8★, 900 reviews" |
| Keyword stuffing | Reads like spam, lowers trust | One natural mention of what you do + city |
| ALL CAPS | Feels like shouting | Sentence case; caps only for keywords like "MENU" |
| 8+ emojis | Cluttered and uses up characters | 1–4 emojis as bullets |
| Pasting links and expecting clicks | Links in the description aren't clickable | Use the two Website fields |
| Repeating your phone number | They're already chatting with it | Use the space for proof or hours |
| Outdated offers or hours | Breaks trust instantly | Review monthly and after every festival sale |
| Different name than Google/Justdial | Customers doubt it's the same business | Keep name, address & phone identical everywhere |
| Unverifiable claims ("No. 1 in India", "100% cure") | Can be misleading under Indian advertising rules | State facts you can prove |
| Restricted products | Can get your account or catalogue restricted | Check Meta's Commerce Policy before listing |
| Asking for OTP or bank details | Mimics scams and scares buyers | Add "We never ask for OTPs" |
Make Your Profile Easy to Find: WhatsApp Search, Google & AI Assistants
Your WhatsApp description won’t rank on Google by itself. Its main job is to convert people who already found you. But it plays a part in how discoverable and consistent your business looks:
Use the words customers search
Put your core service and city in the first line (“Dental clinic in Madhapur”). This helps customers recognise you instantly and helps with name and keyword matching in WhatsApp’s business search, where that feature is available.
Keep one consistent business identity
Google, ChatGPT, Gemini, Perplexity and Google AI Overviews build their picture of your business from many sources. Use the same name, address, phone, hours and one-line description on your WhatsApp profile, Google Business Profile, Justdial, IndiaMART, Instagram bio and website. Consistency makes it easier for search engines and AI assistants to connect the dots correctly.
Connect WhatsApp to your website
Add a click-to-chat wa.me button on your website with the same description text nearby, and list the number in your site’s Organization or LocalBusiness schema. Customers then see one consistent message from search result to chat.
Complete WhatsApp Business Profile Checklist
A great description works best inside a complete profile. Here’s the checklist we use in our profile audits:
| ✓ | Profile element | Best practice |
|---|---|---|
| ☐ | Profile photo | Square logo, readable at thumbnail size (640×640 px works well) |
| ☐ | Business name | Exactly as on your signboard, GST and Google profile |
| ☐ | Category | The closest match. It sets expectations before anyone reads further |
| ☐ | About (139) | One-line hook: offer · city · hours |
| ☐ | Description (512) | 7-part formula with a keyword call to action |
| ☐ | Address | Full address with landmark and pincode |
| ☐ | Business hours | Real hours, updated for festivals and holidays |
| ☐ | Email & 2 websites | Website + Instagram, or website + Google reviews link |
| ☐ | Catalogue | Top 10–20 products or services with prices |
| ☐ | Greeting & away messages | Match the tone of your description |
| ☐ | Quick replies & labels | One quick reply for each call-to-action keyword |
| ☐ | Short link & QR code | Print on bills, boards, packaging and ads |
How to know if your description is working
Track three numbers for four weeks before and after you change it: new chats per week, how many new chats use your keyword (“MENU”, “DEMO”), and how many chats turn into orders or bookings. Labels in the app make this easy.
Frequently Asked Questions About WhatsApp Business Descriptions
What is a WhatsApp Business description?
It is the longer text on your WhatsApp Business profile that explains what your business does, who it serves, where you operate and how customers can order or book. Customers see it when they tap your business name. It can be up to 512 characters.
What is the character limit for a WhatsApp Business description?
The description can be up to 512 characters, including spaces, line breaks and emojis. The separate About line allows 1–139 characters. Older guides mention 256 characters, which was the previous limit.
What is the difference between About and Description in WhatsApp Business?
About is a short one-line hook of up to 139 characters shown near your name and photo. Description is the fuller pitch of up to 512 characters with your offer, proof, area, hours and call to action.
What should I write in my WhatsApp Business description?
Write what you sell, who it is for, one proof point (years, customers, certification), where you serve, your hours and payment options, and a call to action such as "Message PRICE for today's price list".
How do I change my WhatsApp Business description?
In the WhatsApp Business app, go to Settings, then Business tools, then Business profile, tap Description, edit the text and tap Save. API users can edit it in WhatsApp Manager, their BSP dashboard or via the Cloud API business-profile endpoint.
Can I skip the description when setting up WhatsApp Business?
Yes. Only the business name and category are needed at setup, and the description is optional. Add it before you start sharing your number, because a blank profile gets fewer enquiries.
Can I add a link or phone number in the description?
You can type them, but links in the description are not clickable. Add up to two websites in the Website fields instead, and skip the phone number because customers are already chatting with it.
Can I use emojis in my WhatsApp Business description?
Yes. Use one to four emojis as visual bullets. Some emojis count as more than one character in WhatsApp's counter, so remove them first if you hit the limit.
Can I write my WhatsApp Business description in Hindi, Telugu or Tamil?
Yes. WhatsApp supports all Indian scripts. You get one description per number, so businesses with mixed audiences often write one line in English and one in the regional language.
What is a good WhatsApp Business description for education?
Mention the boards or exams you cover, class levels, batch size or teaching mode, your location or online reach, a trust signal such as an affiliation number or qualifications, and a call to action like "Message DEMO for a free demo class".
Why is my WhatsApp Business description not saving or showing?
Common causes are going over the character limit, an outdated app, a weak connection, or text that breaks WhatsApp's policies. Customers only see it after tapping your name, and updates can take a little time to appear on other phones.
Is the description the same on the WhatsApp Business app and the API?
Yes. It is a single field on your business profile, so customers see the same text whether it was set in the app, WhatsApp Manager or through a Business Solution Provider.
Does the WhatsApp Business description help SEO on Google?
Not directly, because Google does not rank your WhatsApp profile text. It helps conversion and brand consistency, and keeping it consistent with your Google Business Profile and website supports how search engines and AI assistants understand your business.
Does a good description get me the verified badge?
No. Verification badges come from Meta's verification programmes and review processes, not from what you write. A clear, accurate description still builds trust with customers.
How often should I update my WhatsApp Business description?
Review it every month and whenever your hours, prices, offers or services change. Update it before festival seasons such as Diwali, Sankranti, Eid or Onam if you run seasonal offers.
WhatsApp business description me kya likhe?
Aap kya bechte hain, kis shehar mein, aap alag kyun hain (jaise 10 saal ka anubhav ya home delivery) aur customer aage kya kare, jaise "order ke liye PRICE likhkar message karein". Description 512 characters tak ho sakta hai.
Want a WhatsApp Profile That Actually Brings Enquiries?
DM360 is a Hyderabad-based digital marketing agency helping businesses across India turn WhatsApp into a sales channel. We’ll review your description, About line, catalogue and auto-replies, and send you a rewritten version — free.
Prefer email? Contact us · See our social media marketing services