WhatsApp Business Introduction Message: 100+ Copy-Paste Examples for Indian Businesses (2026)
Ready-to-use greeting, first-reply and lead introduction messages for 22 Indian industries, in English, Hinglish, Hindi, Telugu, Tamil and more — plus Android, iPhone and API setup steps, a free generator with a live 140-character counter, and the rules that keep your number safe.
A WhatsApp Business introduction message is the first message a customer gets from your business on WhatsApp. In the free WhatsApp Business app it is set up as a Greeting message (Business tools → Greeting message) and is sent automatically when someone messages you for the first time or after 14 days of no chat. A good one says who you are, what you do, when you reply and what the customer should do next — in about 140 characters.
What Is a WhatsApp Business Introduction Message?
A WhatsApp Business introduction message is the first message that tells a customer who your business is and how you can help. In India, where most enquiries now start with a “Hi” on WhatsApp instead of a phone call or email, this one message decides whether the chat turns into an order, a site visit or an appointment — or goes silent.
When people search for it they usually mean one of four different messages. Knowing which one you need saves a lot of confusion:
The 4 Types of Introduction Message Indian Businesses Use
1. The automatic greeting message (WhatsApp Business app)
The built-in Greeting message is sent automatically when a customer messages you for the first time, or after 14 days of no activity in that chat. It is free, needs no coding and is what most small businesses mean by “introduction message”.
2. Your first manual reply, saved as a Quick Reply
A longer introduction — services, prices, location, catalogue link — that you or your staff send with a shortcut such as /intro. It carries the detail that a short greeting can’t.
3. The outbound introduction to a new lead or client
The message you send first: to someone who filled a form, clicked an ad, gave you their number at an expo, or was referred. This one needs the person’s permission, and on the WhatsApp Business Platform (API) it must be an approved template.
4. The group or community introduction
A welcome post that introduces your business when you start a customer group or community, or when you join a trade group. See our guide on how to create a community in WhatsApp Business for the full setup.
Greeting vs Introduction vs Away Message vs Quick Reply vs Description
Five WhatsApp Business features get mixed up. Here is what each one does and when the customer sees it:
| Feature | When the customer sees it | Who sends it | Best used for |
|---|---|---|---|
| Greeting message | First message ever, or after 14 days of no chat | Automatic (app) | Short introduction + next step |
| Away message | When they message outside your set hours, or anytime you choose | Automatic (app) | Setting expectations: “We’ll reply at 10 am” |
| Quick reply | Whenever you type the shortcut, e.g. /intro | You or your team | Full introduction, prices, location, FAQs |
| Business description | When they open your profile | Always visible | Who you are, trust signals, hours — see our description examples |
| Template message (API) | When you message first, outside the 24-hour window | Your system, after Meta approval | Lead introductions, confirmations, follow-ups |
In one line: the greeting welcomes, the away message manages expectations, the quick reply explains, the description builds trust and the template starts conversations at scale. New to the Business app itself? Read the difference between WhatsApp and WhatsApp Business first.
How the Greeting Message Works: the 14-Day Rule, Recipients and Limits
The 14-day rule
According to the WhatsApp Help Center, the greeting message goes out when a customer messages you for the first time, and again when they message after 14 days of inactivity in that chat. If they wrote to you last week, they won’t get it again — which is why testing from a number that recently chatted with you seems to “not work”.
Who receives it: the 4 recipient options
| Option | Who gets the greeting | Use it when |
|---|---|---|
| Everyone | Anyone who messages you | You want every new chat welcomed |
| Everyone not in address book | Only numbers you haven’t saved | Your phone has friends and family saved (most common in India) |
| Everyone except… | All except contacts you pick | Exclude suppliers, staff or regular dealers |
| Only send to… | Only contacts you pick | Testing, or a message meant for one group |
Character limit: why guides disagree
Guides quote different limits for the greeting box — 140, 250 and even 1,024 characters — and the number has shifted between app versions. The safe approach: write the greeting in 140 characters or less so it fits every build and reads fully in the chat preview without “Read more”. Put the long version in a Quick Reply. Every short example on this page shows its character count, and our generator warns you above 140.
What the app greeting can’t do
- It can’t insert the customer’s name — write it so it works without one.
- No buttons or lists — those need the WhatsApp Business Platform (API).
- One greeting per number — you can’t set different greetings per language or product.
- It won’t fire for chats active in the last 14 days, including your own test chats.
- Some businesses report the greeting stops when Meta’s Business AI assistant is switched on (launched for Indian small businesses in May 2026). If you turn on Business AI, check both settings.
How to Set Up an Introduction (Greeting) Message on WhatsApp Business
Setup takes about three minutes. Menu names move slightly between app versions, so the alternate paths are included.
On Android
- Open Business tools. Open the WhatsApp Business app. On Android tap the three dots → Business tools (on newer versions, the Tools tab). On iPhone tap Settings → Business tools.
- Choose Greeting message. Under Messaging, tap Greeting message.
- Turn it on. Switch on Send greeting message.
- Write your introduction. Tap the message box, paste your introduction (keep it within 140 characters) and tap OK or Save.
- Pick recipients. Tap Recipients and choose Everyone, Everyone not in address book, Everyone except… or Only send to…
- Save. Tap Save (Android: the tick; iPhone: Save in the top corner).
- Test it properly. Message your business number from a phone that has never chatted with it (or hasn’t for 14+ days). A recently active chat will not trigger the greeting.
- Add a Quick Reply. Go to Business tools → Quick replies and save your full introduction with a shortcut like /intro for the second message.
On iPhone
- Open WhatsApp Business → Settings (bottom right).
- Tap Business tools → Greeting message.
- Turn on Send greeting message, tap the text, paste your message.
- Set Recipients, then tap Save.
If you can’t find Business tools
You are probably in regular WhatsApp, not the WhatsApp Business app — the greeting feature only exists in the Business app. Also check under the Tools tab or Settings → Business settings on older versions, and update the app from Google Play or the App Store.
On WhatsApp Web and Desktop
Greeting messages are set in the phone app. Once set, they send even when you reply from WhatsApp Web or linked devices — the account’s settings apply everywhere. Quick replies you create on the phone also work on WhatsApp Web by typing /.
On the WhatsApp Business Platform (API)
The API has no “greeting message” switch. Your Business Solution Provider (BSP) or your own Cloud API setup replies to the customer’s first message with an automated welcome — which can use buttons, lists and the customer’s name. Replies inside the 24-hour customer service window are free-form; messages you start outside that window need a Meta-approved template. Costs are explained in our WhatsApp Business API price guide.
How to turn the greeting off or change it
Same path: Business tools → Greeting message → switch off Send greeting message, or tap the text to edit it. Changes apply to the next eligible chat.
The 5-Part Formula for an Introduction Message That Gets a Reply
After writing and testing WhatsApp messages for businesses from Hyderabad to Delhi NCR, we use one structure. You rarely need all five in the 140-character greeting — use the first three there, and all five in your Quick Reply.
Greet: sound like a person, not a system
“Namaste 🙏” or “Hi there 👋” with your name reads warmer than “Dear Customer”. In South India, a local greeting (Namaskaram, Vanakkam) lifts reply rates for local businesses.
Identify: say exactly what you sell
“Hyderabad’s home bakery for eggless cakes” beats “We provide quality products”. The customer should know within one line that they reached the right place.
Direct: give one next step
Numbered options (“Reply 1 for price, 2 for location”) work well in India because they are quick to type. Ask for one thing only — the requirement, the pincode or the preferred time.
Reassure: set a reply time you can keep
“We reply within 30 minutes, 10 am–8 pm” prevents follow-up “Hello??” messages. Don’t promise instant replies unless you can deliver them.
Trust: add one proof point
A registration number, years in business or a clear anti-fraud line (“We never ask for OTP or UPI PIN”) makes a new number feel safe — important now that fake business accounts are common.
Anatomy of a strong example
Greeting (fits 140)
Namaste 🙏 Welcome to Sri Sai Opticals, Kukatpally. Reply 1 for frames, 2 for eye test booking. We reply in 15 mins, 10am–9pm.
Free WhatsApp Business Introduction Message Generator (with Character Counter)
Generate a greeting, a full Quick Reply introduction or a lead introduction in English, Hinglish, Telugu-English or Tamil-English. Edit the text freely — the counter updates as you type.
Free WhatsApp Introduction Message Generator
Fill in your details, pick a style and language, then copy. The bar turns lime once you pass 140 characters.
Your message
Bonus: click-to-chat link for your website, Instagram bio or QR code
Enter your WhatsApp number with country code. The link opens a chat with the customer’s first message already typed — which triggers your greeting.
20 Short WhatsApp Business Introduction Message Examples (Copy & Paste)
Every message below fits within 140 characters, so it works as your automatic greeting on any app version. Replace the [brackets], then copy.
General (any business)
Simple & warm
Hi 👋 Welcome to [Business Name]! How can we help you today? Share your requirement and we’ll reply shortly.
Namaste style
Namaste 🙏 Thank you for contacting [Business Name]. Please tell us what you’re looking for and we’ll help right away.
Numbered menu
Hi! This is [Business Name]. Reply 1 for prices, 2 for location, 3 to talk to our team. 😊
Professional
Hello, thank you for reaching [Business Name]. Please share your query and our team will respond within 30 minutes.
Owner-led
Hi, I’m [Your Name], owner of [Business Name]. Thanks for your message! Tell me what you need and I’ll reply personally.
One-question
Welcome to [Business Name]! 😊 To help faster, what are you looking for today?
Trust-first
Hi from [Business Name], [City] since [Year] ✅ Share your requirement. We never ask for OTP or UPI PIN on WhatsApp.
Team inbox
Hi! You’ve reached the [Business Name] team. An executive will reply shortly. Meanwhile, see our catalogue above 👆
With business hours
Hours + promise
Hi 👋 Welcome to [Business Name]. We’re open [10am–8pm], Mon–Sat, and reply within 20 minutes in these hours.
Late-night friendly
Thanks for messaging [Business Name]! If it’s after 8pm, we’ll reply first thing at 10am. Share your query anytime.
Sunday closed
Namaste 🙏 [Business Name] here. Timings: 9am–7pm, Sunday closed. Drop your requirement and we’ll get back soon.
With catalogue, link or location
Catalogue nudge
Hi! Welcome to [Business Name] 🛍️ Browse our catalogue (tap our name → Catalogue) and send a screenshot to order.
Website link
Hello from [Business Name]! See prices at [short link] or reply here with your requirement. 😊
Location
Welcome to [Business Name], [Area], [City] 📍 Reply MAP for directions or ORDER to place an order.
Pincode check
Hi! We deliver across India 🚚 Send your pincode to check delivery time and COD availability.
Returning customers (after 14 days)
Welcome back
Welcome back to [Business Name]! 😊 Need a repeat order or something new? Just tell us.
Returning + offer
Good to hear from you again! Regular customers get [X]% off this month. What can we get you?
Enquiries from ads & QR codes
From an Instagram / Facebook ad
Hi! Thanks for tapping our ad 🙌 Tell us which product you saw and we’ll send price and details.
From a shop QR code
Hi! Thanks for scanning our QR at [Business Name] 🙏 Save this number for offers and quick orders.
From Google Business Profile
Hi! Thanks for finding [Business Name] on Google 📍 How can we help — price, timings or directions?
Introduction Message Examples by Industry (India)
For each of 22 Indian business types you get three versions: an auto greeting (fits 140 characters), a full introduction to save as a Quick Reply, and a lead introduction to send when someone has given you their number. Replace every [bracket] with real details — especially registration numbers, which must be genuine.
Retail, fashion & D2C
Clothing & saree store
Auto greeting
Namaste 🙏 Welcome to [Store Name]! New festive sarees are in. Send the colour or budget you want and we’ll share photos.
Full introduction (Quick Reply)
Namaste 🙏 Welcome to [Store Name], [Area]. We stock sarees, kurtas and lehengas from ₹[price]+. Reply: 1️⃣ New arrivals 2️⃣ Price range 3️⃣ Video call shopping 🚚 Pan-India shipping · COD on select pincodes 🕙 10am–9pm
Lead introduction
Hi [Name], this is [Your Name] from [Store Name]. You visited us / enquired about [item]. Shall I send this week’s new arrivals here? Reply YES or STOP.
Online store / D2C brand
Auto greeting
Hi 👋 Thanks for messaging [Brand]! Share your order ID for tracking, or tell us what you’re looking for.
Full introduction (Quick Reply)
Hi 👋 Welcome to [Brand] – [what you sell]. 📦 Track order: send your order ID 🔁 Returns/exchange: reply RETURN 🛍️ Shop: [short link] 💳 UPI, cards & COD available We reply 10am–7pm, Mon–Sat.
Lead introduction
Hi [Name], thanks for signing up at [Brand]! As promised, here’s your [X]% welcome code: [CODE]. Want help choosing a size? Reply here. (Reply STOP to opt out.)
Jewellery store
Auto greeting
Namaste 🙏 Welcome to [Jewellers]. BIS hallmarked gold & diamond jewellery. Share what you’re looking for and your budget.
Full introduction (Quick Reply)
Namaste 🙏 Welcome to [Jewellers], [City] since [Year]. ✨ BIS hallmarked (HUID) gold, diamond & silver 📸 Reply with a design photo for a quote 📅 Book a store visit or video call ✅ We never ask for payment to personal UPI IDs.
Lead introduction
Hi [Name], this is [Your Name] from [Jewellers]. Thank you for visiting our store. Can I send you the new [collection] designs here? Reply YES or STOP.
Food & hospitality
Restaurant / cloud kitchen
Auto greeting
Hi 😋 Welcome to [Restaurant]! Reply MENU for today’s menu or ORDER to order directly. Open 11am–11pm.
Full introduction (Quick Reply)
Hi 😋 Welcome to [Restaurant], [Area]. 📋 Reply MENU for today’s menu 🛵 Direct order = no app markup, delivery within [X] km 🍽️ Table booking: send date, time & guests FSSAI Lic. No. [number] · Open 11am–11pm
Lead introduction
Hi [Name], thanks for ordering from [Restaurant] on [date]! Save this number to order directly next time and get [offer]. Reply STOP to opt out.
Home bakery
Auto greeting
Hi 🎂 Welcome to [Bakery]! Eggless & custom cakes. Send date, flavour & weight and we’ll share the price.
Full introduction (Quick Reply)
Hi 🎂 Welcome to [Bakery], [City]. For a quote, send: • Date & time needed • Flavour & weight • Design photo (optional) Eggless options · 24-hour notice for custom cakes · Home delivery in [areas].
Lead introduction
Hi [Name], it’s [Your Name] from [Bakery]. Thanks for your order last month! Can I share our [festival] hampers here? Reply YES or STOP.
Hotel / homestay
Auto greeting
Welcome to [Hotel], [City] 🏨 Send your check-in date and number of guests for room availability and best rates.
Full introduction (Quick Reply)
Welcome to [Hotel], [City] 🏨 For instant availability, send: 📅 Check-in / check-out dates 👥 Number of guests Booking direct = best rate + free [perk]. Reception is available 24×7 on this number.
Lead introduction
Hi [Name], this is [Your Name] from [Hotel]. Thank you for your enquiry about [dates]. Shall I hold a room and share the payment link? Reply YES.
Health & wellness
Clinic / doctor
Auto greeting
Hello, welcome to [Clinic Name] 🩺 To book an appointment, send patient name, age & preferred time. In emergencies, call 108.
Full introduction (Quick Reply)
Hello, welcome to [Clinic Name], [Area]. 🩺 Dr. [Name], [Qualification] 📅 To book: patient name, age, preferred day/time 🕙 OPD: [timings] ⚠️ WhatsApp is for appointments only, not emergency advice. In an emergency, call 108 or visit the nearest hospital.
Lead introduction
Hello [Name], this is [Clinic Name]. As requested, here are the available slots for Dr. [Name]: [slots]. Reply with your choice to confirm.
Diagnostic lab
Auto greeting
Hi! Welcome to [Lab Name] 🧪 Send the test name or prescription photo for price and home sample collection slots.
Full introduction (Quick Reply)
Hi! Welcome to [Lab Name] 🧪 NABL-accredited [if applicable]. 📄 Send your prescription photo for a quote 🏠 Home sample collection: [areas] 📲 Reports on WhatsApp & email Fasting tests: book a slot before 9am.
Lead introduction
Hi [Name], your health package enquiry at [Lab Name] is noted. Shall I book a home collection slot for tomorrow morning? Reply YES.
Salon / spa
Auto greeting
Hi ✨ Welcome to [Salon]! Send the service and preferred time to book. Reply MENU for our price list.
Full introduction (Quick Reply)
Hi ✨ Welcome to [Salon], [Area]. 💇 Hair · Skin · Bridal · Grooming 📋 Reply MENU for prices 📅 To book: service + day + time Open [timings], Tuesday–Sunday.
Lead introduction
Hi [Name], thanks for visiting [Salon]! Your next [service] is due around [date]. Want me to book a slot? Reply YES or STOP.
Gym / fitness studio
Auto greeting
Hi 💪 Welcome to [Gym]! Reply TRIAL for a free session or FEES for membership plans.
Full introduction (Quick Reply)
Hi 💪 Welcome to [Gym], [Area]. 🏋️ Strength · Cardio · Group classes 🎟️ Reply TRIAL for a free session 💳 Reply FEES for monthly/annual plans Open [5am–10pm]. Trainers certified by [body].
Lead introduction
Hi [Name], it’s [Coach] from [Gym]. You signed up for a free trial. When should we book it — morning or evening?
Education
School
Auto greeting
Namaste 🙏 Welcome to [School Name]. For 2027–28 admissions, reply ADMISSION. For fee or transport queries, reply INFO.
Full introduction (Quick Reply)
Namaste 🙏 Welcome to [School Name], [Area] ([CBSE/ICSE/State Board]). 🎓 Admissions 2027–28 open for [classes] 🏫 Campus visit: send preferred date 🚌 Transport routes: reply BUS Office hours: 8:30am–3:30pm, Mon–Sat.
Lead introduction
Hello [Parent Name], thank you for your admission enquiry at [School]. Shall I share the fee structure and a campus visit slot? Reply YES.
Coaching institute
Auto greeting
Hi 📚 Welcome to [Institute]! Coaching for [JEE/NEET/UPSC]. Reply DEMO for a free class or BATCH for timings & fees.
Full introduction (Quick Reply)
Hi 📚 Welcome to [Institute], [City]. 🎯 [JEE / NEET / UPSC / Bank] coaching 🆓 Reply DEMO for a free demo class 🗓️ Reply BATCH for timings & fees 💻 Online + offline batches Results 2026: [real, verifiable result].
Lead introduction
Hi [Name], this is [Counsellor] from [Institute]. You enquired about the [course] batch. Can I share the schedule and fee details here? Reply YES or STOP.
Tuition / tutor
Auto greeting
Hi! I’m [Name], [subject] tutor in [Area] 📖 Send class, board and preferred timing for fees and slots.
Full introduction (Quick Reply)
Hi! I’m [Name], a [subject] tutor with [X] years of experience. 📚 Classes [range], [boards] 🏠 Home / online tuition 🗓️ Free first class Send: student’s class, board and preferred time.
Lead introduction
Hello [Parent Name], [Name] here, the [subject] tutor recommended by [Referrer]. Would you like a free trial class this week?
Property, finance & professional services
Real estate agent / builder
Auto greeting
Hi 🏡 Welcome to [Company]. Tell us budget, location and 2/3 BHK — we’ll share matching RERA-registered options.
Full introduction (Quick Reply)
Hi 🏡 Welcome to [Company], [City]. To share matching options, send: • Budget • Preferred location • 2/3 BHK / plot / villa 📍 Site visits 7 days a week RERA No: [number]
Lead introduction
Hi [Name], this is [Agent Name] from [Company]. You enquired about [Project] in [Area]. Can I share the brochure, price sheet and site visit slots here? Reply YES or STOP.
Interior designer
Auto greeting
Hi 🛋️ Welcome to [Studio]! Share your flat size (BHK) and city for a free design consultation.
Full introduction (Quick Reply)
Hi 🛋️ Welcome to [Studio] – home & office interiors in [City]. Send: • BHK / sq. ft. • Possession date • Budget range 📐 Free 3D design consultation · [X]-year warranty on modular work.
Lead introduction
Hi [Name], it’s [Designer] from [Studio]. You asked about interiors for your [BHK] at [Project]. Shall I share recent project photos and a quote range? Reply YES.
Chartered accountant / tax consultant
Auto greeting
Hello, welcome to [Firm Name]. For GST, ITR or company registration, share your requirement and we’ll respond today.
Full introduction (Quick Reply)
Hello, welcome to [Firm Name], Chartered Accountants, [City]. We help with: • GST registration & returns • ITR filing • Company / LLP registration Please don’t share passwords or OTPs here. Office: [timings].
Lead introduction
Hello [Name], this is CA [Name] from [Firm]. As discussed, here is the document checklist for your ITR. Shall I schedule a call to review?
Insurance / mutual fund distributor
Auto greeting
Hi, welcome to [Name/Firm]. For health, term or investment queries, share your requirement. ARN: [number].
Full introduction (Quick Reply)
Hi, welcome to [Firm Name]. 🛡️ Health & term insurance 📈 Mutual funds (AMFI-registered, ARN [number]) Reply REVIEW for a free policy review. Mutual fund investments are subject to market risks; read all scheme documents carefully.
Lead introduction
Hi [Name], this is [Your Name], the advisor [Referrer] mentioned. Would a 15-minute call on [topic] this week be useful? Reply with a time, or STOP.
Travel, events & home services
Travel agency
Auto greeting
Hi ✈️ Welcome to [Agency]! Send destination, dates and number of travellers for a custom quote.
Full introduction (Quick Reply)
Hi ✈️ Welcome to [Agency], [City]. For a quote, send: 📍 Destination 📅 Travel dates 👨👩👧 Travellers (adults/kids) 🛂 Visa help · Flights, hotels & packages
Lead introduction
Hi [Name], it’s [Your Name] from [Agency]. Here’s the [destination] package you asked about. Want me to hold these prices for 24 hours? Reply YES.
Wedding & event planner
Auto greeting
Hi 🎉 Welcome to [Company]! Share event type, date, city and guest count, and we’ll plan with you.
Full introduction (Quick Reply)
Hi 🎉 Welcome to [Company], [City]. We plan weddings, haldi–mehendi, birthdays & corporate events. Send: • Event & date • Venue / city • Guest count & budget 📸 Portfolio: [short link]
Lead introduction
Hi [Name], this is [Planner] from [Company]. Congratulations on the upcoming wedding! Can I share decor packages for [date] here?
Repair & home services
Auto greeting
Hi 🔧 Welcome to [Company]! AC, fridge & washing machine repair. Send appliance, issue & pincode to book a visit.
Full introduction (Quick Reply)
Hi 🔧 Welcome to [Company], [City]. To book a technician, send: • Appliance & brand • Problem • Address pincode & preferred time 💰 Visit charge ₹[X] · Pay after service via UPI.
Lead introduction
Hi [Name], your service request #[ID] is booked for [date, time]. Technician [Name] will call before arriving. Reply 1 to confirm, 2 to reschedule.
B2B & agencies
Digital marketing agency
Auto greeting
Hi 👋 Welcome to [Agency]. SEO, ads & social media for Indian businesses. Share your website and goal for a free audit.
Full introduction (Quick Reply)
Hi 👋 Welcome to [Agency] – digital marketing for businesses across India. 📈 SEO · Google & Meta ads · Social media · WhatsApp marketing 🔍 Send your website/Instagram link for a free audit 📅 Or book a 20-minute call Mon–Sat, 10am–7pm.
Lead introduction
Hi [Name], this is [Your Name] from [Agency]. Thanks for downloading our [resource]. Would a free 20-minute review of your [website/ads] help? Reply YES or STOP.
Manufacturer / wholesaler
Auto greeting
Hello, welcome to [Company] – [product] manufacturer, [City]. Send quantity & delivery location for a quotation.
Full introduction (Quick Reply)
Hello, welcome to [Company], manufacturer of [product] since [Year]. For a quotation, send: • Product / specification • Quantity (MOQ: [X]) • Delivery location GSTIN: [number] · Pan-India dispatch.
Lead introduction
Hello [Name], this is [Your Name] from [Company]. We met at [Expo] in [City]. As discussed, may I share our catalogue and price list here?
Running a property business? Our digital marketing for real estate agents playbook covers RERA-safe ads and lead follow-up in depth.
How to Introduce Your Business to a New Client or Lead on WhatsApp
This is the message you send first. It works brilliantly when the person expects it — and gets your number reported when they don’t. Follow these rules before the examples.
5 rules for outbound introduction messages
- Get permission first. A form, an ad click, a card at an expo or a clear “yes, WhatsApp me” counts. A number scraped from a directory doesn’t.
- Say how you got their number in the first line — it’s the difference between trust and a spam report.
- One message, one question. Don’t send a brochure, three images and a voice note before they reply.
- Offer an easy exit (“Reply STOP”) — fewer blocks keeps your number healthy.
- Don’t chase non-replies. WhatsApp has been testing monthly caps on messages people and businesses send without getting a reply, including in India, and warns you as you approach the cap.
10 lead and client introduction examples
After a website form
Hi [Name], this is [Your Name] from [Business]. Thanks for filling our form about [service]. Is this a good time to share details here? Reply YES, or STOP if you’d prefer not to be contacted.
After a click-to-WhatsApp ad
Hi [Name]! Thanks for messaging us from our ad 🙌 I’m [Your Name] from [Business]. Which option interests you — [A] or [B]?
Referral
Hi [Name], I’m [Your Name] from [Business]. [Referrer] suggested I get in touch about [need]. Would it be okay to share a short introduction here?
Met at an expo or event
Hello [Name], it was good meeting you at [Event], [City]. I’m [Your Name] from [Business] – we [what you do]. As discussed, here’s our catalogue: [link].
After a phone call
Hi [Name], thanks for your time on the call today. As promised, here’s a summary of [service] and pricing: [link]. Happy to answer questions here.
B2B introduction (with permission)
Hello [Name], [Your Name] from [Business] here. Your colleague [Name] shared your number for [topic]. We help [type of company] [result]. Would a 15-minute call next week work?
Freelancer to a potential client
Hi [Name], I’m [Your Name], a [skill] freelancer based in [City]. I saw your post about [project]. Here are 2 similar projects I’ve done: [link]. Can I share a quote?
Re-introduction to an old customer
Hi [Name], it’s [Your Name] from [Business] – you bought [product] from us in [month]. We’ve launched [new thing]. Want details? Reply YES or STOP.
New number announcement
Hi [Name], this is [Business]’s new official WhatsApp number. Please save it to receive order updates. Our old number [xxxx] will close on [date].
Follow-up after no reply
Hi [Name], just checking if you saw my earlier message about [topic]. No pressure — reply LATER and I won’t message again this month.
Using broadcast lists for introductions
Broadcast lists in the Business app reach only people who have saved your number, so they suit announcements to existing customers, not cold introductions. To introduce your business to leads at scale, use approved templates on the API (see below).
WhatsApp Business Group and Community Introduction Messages
A group intro is public, so keep it short, say why you’re there, and never add people without asking. For announcement-style communities, see how to create a community in WhatsApp Business.
Customer community welcome
Welcome to the [Business] community 🎉 This group is for [offers / updates / tips]. We post [X] times a week. Admins: [names]. Please keep chats on-topic 🙏
Joining a trade or society group
Hello everyone 🙏 I’m [Name] from [Business], [Area]. We do [service]. Happy to help anyone here — feel free to message me directly.
Resident / apartment group
Namaste neighbours 🙏 I’m [Name] from [Flat No.]. I run [Business] – [service]. Residents get [offer]. Admins, please remove if not allowed.
Workshop / class group
Welcome to [Course] Batch [X] 📚 I’m [Trainer], your instructor. Class links, notes and updates will be posted here. Questions? Ask anytime!
Business networking group
Hi all, [Name] from [Business]. We help [who] with [what] across India. Looking to connect with [type of partners]. Happy to refer leads too 🤝
Festive Versions of Your Introduction Message
Enquiries for this keyword roughly double from September to November in India, in line with the festive season. Swap your greeting for a festive version for 1–2 weeks around each festival — all of these fit 140 characters — and switch back afterwards so it doesn’t look outdated.
Diwali
Happy Diwali from [Business] 🪔 Our festive offer: [offer] till [date]. Tell us what you need!
Sankranti / Pongal
Happy Sankranti & Pongal from [Business] 🪁 Festive orders open now. Share your requirement!
Ugadi / Gudi Padwa
Happy Ugadi from [Business] 🌿 New year, new offers! Reply OFFER to see this week’s deals.
Dussehra / Bathukamma
Happy Dussehra & Bathukamma from [Business] 🌸 How can we help you this festive season?
Eid
Eid Mubarak from [Business] 🌙 Festive orders are open. Share your requirement and we’ll assist.
Christmas & New Year
Merry Christmas from [Business] 🎄 Year-end offers are live till 31 Dec. What are you looking for?
Onam
Happy Onam from [Business] 🌼 Onam specials are here. Reply MENU or tell us your requirement.
Independence Day
Happy Independence Day from [Business] 🇮🇳 Proudly serving customers across India. How can we help?
Festive greeting calendar tip
Set a phone reminder a day before each festival to change the greeting, and another a week later to change it back. Businesses in Telangana often add Bathukamma and Bonalu; in Tamil Nadu, Pongal; in Kerala, Onam; in Maharashtra, Gudi Padwa and Ganesh Chaturthi.
WhatsApp Business Introduction Messages in Hindi, Telugu, Tamil and Other Indian Languages
Because the app allows one greeting per number, most Indian businesses use English or Hinglish for the greeting and switch languages in the reply. If most of your customers speak one language — a Telugu-speaking neighbourhood in Hyderabad, a Tamil market in Chennai — a local-language greeting feels far more personal. Ask a native speaker to check the tone before you go live.
Hindi
नमस्ते 🙏 [Business Name] में आपका स्वागत है। अपनी ज़रूरत बताइए, हम जल्दी जवाब देंगे।
Hinglish
Namaste 🙏 [Business Name] mein aapka swagat hai! Apni requirement bataiye, hum jaldi reply karenge.
Telugu
నమస్కారం 🙏 [Business Name] కి స్వాగతం. మీకు ఏమి కావాలో చెప్పండి, త్వరలో స్పందిస్తాము.
Telugu + English
Namaskaram 🙏 Welcome to [Business Name], Hyderabad. Mee requirement pampandi, we’ll reply soon.
Tamil
வணக்கம் 🙏 [Business Name]-க்கு வரவேற்கிறோம். உங்கள் தேவையைச் சொல்லுங்கள், விரைவில் பதில் அளிக்கிறோம்.
Kannada
ನಮಸ್ಕಾರ 🙏 [Business Name] ಗೆ ಸ್ವಾಗತ. ನಿಮಗೆ ಏನು ಬೇಕು ಎಂದು ತಿಳಿಸಿ, ಶೀಘ್ರದಲ್ಲೇ ಉತ್ತರಿಸುತ್ತೇವೆ.
Marathi
नमस्कार 🙏 [Business Name] मध्ये आपले स्वागत आहे. तुमची गरज सांगा, आम्ही लवकरच उत्तर देऊ.
Bengali
নমস্কার 🙏 [Business Name]-এ আপনাকে স্বাগতম। আপনার প্রয়োজন জানান, আমরা শীঘ্রই উত্তর দেব।
WhatsApp business introduction message me kya likhe?
Hindi mein jawab: Introduction message mein 4 cheezein likhiye — (1) namaste aur business ka naam, (2) aap kya bechte/karte hain, (3) customer ko ek next step (jaise “price ke liye 1 bhejiye”), aur (4) aap kab reply karenge. 140 characters ke andar rakhiye. Lamba message Quick Reply mein save kijiye.
Telugu lo: introduction message lo emi rayali?
Telugu answer (in English script): Mee business peru, meeru emi chestaaro, customer emi reply cheyyali (udaharanaki “price kosam 1 pampandi”), meeru eppudu reply chestaaro — ee naalugu cheppandi. 140 characters lopala unchandi.
Pair Your Introduction With Away Messages, Quick Replies, Labels and Catalogue
The greeting starts the chat; these tools finish it. Set them up together once and your WhatsApp works like a small sales team.
Quick replies: your long introduction
In Business tools → Quick replies, save messages with a shortcut (for example /intro). The app lets you save up to 50 quick replies, and they work on WhatsApp Web too. A starter set:
/intro — full introduction
Thanks for contacting [Business]! We [what you do] in [City] since [Year]. 1️⃣ Prices: [link] 2️⃣ Location: [map link] 3️⃣ Talk to us: reply CALL We reply 10am–8pm, Mon–Sat.
/price — pricing
Here are our current prices: [link / list]. Prices include GST unless mentioned. Want a custom quote? Share your requirement.
/loc — location
📍 [Business], [full address], near [landmark]. Google Maps: [link]. Parking available. Open [timings].
/pay — payment
You can pay by UPI to [registered business UPI ID] or via our payment link. ✅ We never ask for OTP or UPI PIN.
Away message
Thanks for your message! We’re closed now and will reply at 10am. For urgent orders, share details and we’ll prioritise you.
Away message: the night-time introduction
Set an away message for outside business hours so late-night enquiries still get a response. Keep the greeting general, and let the away message carry the “we’ll reply at 10 am” promise.
Labels, catalogue and profile
Label chats as New lead, Price sent, Paid and Follow up so no introduction goes unanswered. Add a catalogue so your greeting can say “see our catalogue”, and make sure your profile description matches the greeting — our WhatsApp Business description guide has 80+ examples.
WhatsApp Business App vs API: When Your Introduction Needs a Template
| WhatsApp Business app | WhatsApp Business Platform (API) | |
|---|---|---|
| Greeting | Built-in switch, plain text | Built by your BSP/Cloud API setup, can use buttons & name |
| Personalisation | No customer name | Name, city, order details via variables |
| Messaging first | Manually, one chat at a time | Only with a Meta-approved template and opt-in |
| Cost | Free app | Charged per template message (marketing, utility, authentication); replies to customers within 24 hours are free-form |
| Users | Phone + linked devices | Multi-agent team inbox, CRM, chatbots |
| Best for | Shops, clinics, freelancers, small teams | Brands and agencies handling hundreds of chats a day |
How an introduction template is approved
- Write the template in your BSP dashboard or WhatsApp Manager with variables such as {{1}} for the name.
- Choose the category honestly — an introduction that promotes your business is usually Marketing.
- Submit for review; approval is often quick but can take longer.
- Send only to people who opted in, and include a way to stop messages.
Compliance and Trust Rules for Indian Businesses
Consent under the DPDP Act
The Digital Personal Data Protection Act 2023 and the DPDP Rules 2025 make consent the basis for using a person’s number for marketing, with the main obligations applying from May 2027. Start now: record where each number came from, say how you got it in your first message, and honour STOP requests quickly. WhatsApp’s own Business Messaging Policy already requires opt-in for business-initiated messages.
Sector rules to reflect in your introduction
| Sector | Add or avoid in the intro |
|---|---|
| Real estate | Show the project’s RERA registration number; don’t promise “guaranteed returns” |
| Food | Show FSSAI licence number if you sell food |
| Mutual funds / insurance | Show ARN or licence details and the standard risk line; no assured-return claims |
| Doctors & clinics | No cure claims or testimonials that break medical ethics rules; add an emergency line |
| Advocates | Bar Council rules restrict soliciting work — keep the message informational |
| Jewellery | Mention BIS hallmark / HUID only if genuine |
Anti-fraud line: a small trust booster
Indians are wary of fake business numbers asking for payments. A line such as “We never ask for OTP or UPI PIN” and payment only to a registered business UPI ID reassures new customers. If your brand has been impersonated online, our online reputation management team can help.
Introduction Message Mistakes to Avoid
| Mistake | Why it hurts | Fix |
|---|---|---|
| “Dear Sir/Madam, greetings of the day” | Sounds automated and old-fashioned | Use “Hi 👋” or “Namaste 🙏” + your name |
| No business name | Customer isn’t sure they reached the right place | Name in the first 5 words |
| A paragraph of services | Cut off by “Read more”, rarely read | One line of what you do; details in /intro |
| No next step | Customer replies “ok” and the chat dies | Ask one question or give numbered options |
| Promising instant replies | Broken promise on the first message | State real hours and reply time |
| Outdated festive greeting | Diwali greeting in January looks careless | Calendar reminder to switch back |
| Cold messaging bought lists | Blocks, reports, restricted number, DPDP risk | Message only opted-in contacts |
| Fake claims or registration numbers | Legal risk and lost trust | Only real, verifiable details |
Troubleshooting: WhatsApp Business Greeting Message Not Working
| Problem | Likely cause | Fix |
|---|---|---|
| Greeting not sent when testing | Test number chatted in the last 14 days | Test from a new number, or wait 14 days |
| Not sent to some customers | Recipient setting excludes them (e.g. saved contacts) | Check Recipients → choose Everyone |
| Greeting option missing | You’re on regular WhatsApp, or an old app version | Install/update WhatsApp Business; check Tools tab |
| Stopped after enabling AI | Business AI handling first replies | Check Business AI settings and the greeting toggle |
| Text cut off / “Read more” | Message too long | Keep to 140 characters; move detail to a Quick Reply |
| Emojis show as boxes | Old phone or unsupported emoji | Use common emojis (👋 🙏 ✅) |
| Sent twice | Greeting and away message both firing | Adjust away-message schedule or wording so they don’t repeat |
How to Measure Whether Your Introduction Message Works
Change one thing at a time, run it for two weeks, and compare. Track these in a simple sheet using chat labels:
| KPI | Formula | Healthy sign |
|---|---|---|
| Reply rate after greeting | Chats where customer replies ÷ chats that got the greeting × 100 | Rising after each rewrite |
| First response time | Average minutes to your first human reply | Within the time your greeting promises |
| Enquiry-to-sale rate | Chats labelled Paid ÷ new chats × 100 | Improves with clearer next steps |
| Block/report signals | Blocks or “not interested” taps after outbound intros | Close to zero; if rising, tighten consent |
A simple test to run this month
Weeks 1–2: greeting with an open question (“What are you looking for?”). Weeks 3–4: greeting with numbered options. Keep whichever gets more replies, then test the reply-time line next.
Make Your WhatsApp Presence Easy for Google and AI Assistants to Understand
When someone asks Google, ChatGPT, Gemini or Perplexity for “a [service] near me I can WhatsApp”, those tools lean on consistent, public information. Keep your business name, city, WhatsApp number and hours identical across your WhatsApp profile, Google Business Profile, website, Justdial or IndiaMART listing and Instagram bio. Add a click-to-chat link (from the generator above) on your website and Google profile, so the first message you receive triggers your introduction.
Want this done for you across India? DM360 sets up WhatsApp Business profiles, greetings, quick replies and click-to-WhatsApp ads as part of our social media marketing and Meta ads services.
Related guides
Frequently Asked Questions
What is a WhatsApp Business introduction message?
It is the first message that introduces your business to a customer on WhatsApp. In the WhatsApp Business app it is set up as the Greeting message, which is sent automatically when someone messages you for the first time or after 14 days without a chat.
How do I set an introduction message in WhatsApp Business?
Open WhatsApp Business → Business tools (Settings on iPhone) → Greeting message → turn on Send greeting message → write your message → choose Recipients → Save. Test it from a number that hasn’t chatted with you in the last 14 days.
What is the difference between a greeting message and an introduction message?
They are usually the same thing. “Greeting message” is WhatsApp’s name for the automatic first reply; “introduction message” is the broader term that also covers the first message you send to a new lead or group.
What should I write in a WhatsApp Business introduction message?
Include your business name, what you do in a few words, one clear next step (such as “Reply 1 for prices”) and your reply time or hours. Keep the automatic greeting within about 140 characters and save a longer version as a Quick Reply.
What is the character limit for a WhatsApp Business greeting message?
Guides report different limits (140, 250 or 1,024 characters) and it has varied by app version. Writing within 140 characters is safe on every version and shows fully in the chat without “Read more”.
Why is my WhatsApp Business greeting message not working?
Most often the test number chatted with you in the last 14 days, the Recipients setting excludes that contact, or you are using regular WhatsApp. Test from a fresh number, set Recipients to Everyone and update the WhatsApp Business app.
Can I send an introduction message to a new customer first?
Yes, if they gave you permission, for example through a form, an ad or at your shop. Say how you got their number and offer a way to stop messages. On the API, business-initiated messages must use a Meta-approved template.
How do I introduce my business to a client on WhatsApp?
Start with their name, your name and business, how you got their number, one line on how you help, and a single question such as “Can I share details here?”. Avoid sending brochures or voice notes before they reply.
Can I add the customer’s name to the automatic greeting?
Not in the free app — the greeting is the same for everyone. Personalised welcome messages with names and buttons need the WhatsApp Business Platform (API) through a provider.
Can I use emojis and links in the introduction message?
Yes. A few familiar emojis (👋 🙏 ✅) make it friendly, and you can add a website or catalogue link. Use one link at most and keep it short.
Is the WhatsApp Business greeting message free?
Yes. Greeting messages, away messages and quick replies are free features of the WhatsApp Business app. Charges apply only to template messages on the API.
How do I turn off or change the greeting message?
Go to Business tools → Greeting message. Switch off Send greeting message to stop it, or tap the text to edit and save a new version.
Can I have different introduction messages for different languages?
The app supports one greeting per number, so use English or Hinglish for the greeting and reply in the customer’s language using saved quick replies. The API can route customers by language.
What is a good WhatsApp introduction message for a small business?
For example: “Hi 👋 Welcome to [Business Name]! Reply 1 for prices, 2 for location, 3 to talk to us. We reply 10am–8pm.” It is short, clear and gives an easy next step.
Can I send a WhatsApp introduction message to many people at once?
In the app, broadcast lists reach up to 256 people who have saved your number, so they suit existing customers. For introducing your business to many opted-in leads, use templates on the WhatsApp Business Platform.
How do I write a group introduction message on WhatsApp?
Greet the group, give your name and business, say why you are there and what the group will get, and set expectations such as posting frequency or rules. Never add people to a group without asking.
WhatsApp business introduction message me kya likhe?
Namaste aur business ka naam, aap kya karte hain, customer ke liye ek next step (jaise “price ke liye 1 bhejiye”) aur reply ka time likhiye. Message 140 characters ke andar rakhiye.
Does the introduction message help my business show up on Google?
Not directly, but a consistent business name, number and hours across WhatsApp, Google Business Profile and your website — plus a click-to-chat link — helps customers and AI assistants trust and find your business.
Want DM360 to Set Up Your WhatsApp Business the Right Way?
We write your greeting, quick replies, description and catalogue, and connect click-to-WhatsApp ads — for businesses across India, from our base in Hyderabad. Get a free 20-minute WhatsApp profile review.
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